- Coke To Focus On Events, Loses Faith In 30-Second Spot
MediaDailyNews, David Goetzl - Thursday, March 22, 2012
Coca-Cola looks to focus its TV ad spending on so-called DVR-proof event ...
- Katz 360 Joins Forces With Audience Partners
Online Media Daily, Erik Sass - Thursday, March 22, 2012
Katz 360, the cross-platform digital division of Katz Radio, has signed ...
- Paying Not To Get Ads
Online Media Daily, George Simpson - Friday, March 23, 2012
In a blog post this past week, a reporter for the N ...
- OWN Could Lose $143 Million This Year
MediaDailyNews, Wayne Friedman - Wednesday, March 21, 2012
The Oprah Winfrey Network could lose some $143 million by the e ...
- If Real, 'Mad' Draper Would Succeed Klues At VivaKi
MediaDailyNews, Joe Mandese - Wednesday, March 21, 2012
An analysis by GraphEffect posited where all the lead "Mad Men" characte ...
- Banyan Branch Launches Media-Buying Unit
Online Media Daily, Steve McClellan - Wednesday, March 21, 2012
Banyan Branch, which bills itself as a full-service social media agency, ju ...
- Mad March Media
MediaDailyNews, Mike Bloxham - Wednesday, March 21, 2012
Sports events -- March Madness, the Olympics -- leave an indelible ma ...
- ABC Expands Digital Magazine Circ Reporting
MediaDailyNews, Erik Sass - Tuesday, March 20, 2012
The Audit Board of Circulations is introducing a new report format th ...
- IPG: Mobile Key To Agency Growth
Online Media Daily, Steve McClellan - Tuesday, March 20, 2012
New research from Ernst & Young indicates that 88% of TV viewe ...
- Video Advertisers Need Agreement On Tech Standards, Guidelines
Online Media Daily, Brad Herman - Wednesday, March 21, 2012
The lack of agreement between publishers and video players on technical guidelin ...
- Twitter Expands Mobile Ad Targeting
Online Media Daily, Mark Walsh - Tuesday, March 20, 2012
Twitter last month announced it would begin testing Promoted Tweets and Promot ...
- Verifying Ad Verifiers, "Social Video" Cos.
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, March 20, 2012
So much for ad verification. AdWeek blows the whistle on DoubleVerify ...
- Report: Feds Cut Ad Spend, Defense Claims Biggest Slice
MediaDailyNews, Wayne Friedman - Monday, March 19, 2012
Recent estimates are that federal agencies cut advertising services by 20% ...
- AOL To Debut New Campaign Platform
Online Media Daily, Gavin O'Malley - Tuesday, March 20, 2012
Investing further in ad services, AOL is expected to debut a centraliz ...
- Local Online Ad Spend To Grow 12.7% Yearly
Online Media Daily, Mark Walsh - Tuesday, March 20, 2012
Local online ad spending will increase at an annual rate of 12. ...
- At Last: Nielsen Debuts Cross-Platform Ratings
Around the Net In Media, Phyllis Fine - Monday, March 19, 2012
Nielsen will begin selling "what many advertisers have been clamoring for": cross-platfo ...
- Television's Catch-22: Tough Choices For TV, Easy Choices For Advertisers
MediaDailyNews, Roger C. Wood - Monday, March 19, 2012
2012 promises to be the most tumultuous year ever in TV med ...
- Hulu Tops In Video Ads
Online Media Daily, Gavin O'Malley - Friday, March 16, 2012
Thanks to YouTube, Google still dominates online video. Video advertising is ...
- Fiat Launches New Ad
Marketing Daily, Karl Greenberg - Thursday, March 15, 2012
Fiat is launching a new commercial for the 2012 Fiat 500. T ...
- The Pastry Economics Of Television
MediaDailyNews, Don Seaman - Friday, March 16, 2012
By investing in spot TV rather than network scatter, advertisers will g ...
- Super Bowl Is Good Road Map For Upfront Buys
MediaDailyNews, Eric Porres - Friday, March 16, 2012
Media buyers know how challenging it can be to accurately allocate budg ...
- Yahoo-AOL-Microsoft Ad Deal Goes Live
Online Media Daily, Mark Walsh - Thursday, March 15, 2012
The display ad-pooling partnership announced by Yahoo, AOL and Microsoft in Novemb ...
- 'Sponsored Stories' Lawsuit Against Facebook Transferred To California
Online Media Daily, Wendy Davis - Thursday, March 15, 2012
Facebook has convinced a federal judge to transfer a lawsuit about t ...
- Global Ad Budgets Shift To Emerging Markets
MediaDailyNews, Steve McClellan - Wednesday, March 14, 2012
Global marketing budgets are shifting to emerging markets. The World Federation ...
- LIN Credits Auto With Fueling Ad Revs
MediaDailyNews, David Goetzl - Wednesday, March 14, 2012
While the ad market has moved at a modest pace for t ...
- 4As Holds PR Conference To Address Changing Demands
MediaDailyNews, Steve McClellan - Wednesday, March 14, 2012
Next month (April 25-27), the American Association of Advertising Agencies is holdi ...
- Volvo Not Risk-Averse When It Comes To Mobile
Online Media Daily, Mark Walsh - Wednesday, March 14, 2012
Volvo may not boast the marketing budgets of larger auto manufacturers, b ...
- Online Ad Industry Still Dependent On A Few, Large Endemic Marketers For Growth
Online Spin, Dave Morgan - Friday, March 16, 2012
The scale of a building under construction is ultimately defined -- a ...
- Zenith Ups Ad Forecast 3.6%, Global Spend To Rise 4.8%
MediaDailyNews, Steve McClellan - Wednesday, March 14, 2012
Given gradually improving economic indicators, media shop Zenith Optimedia has revised i ...
- Relevance + Recency + Frequency = Resonance
Online Spin, Cory Treffiletti - Wednesday, March 14, 2012
Marketing is all about psychology. It's about culture. It's about audience. The ...