Commentary
Technology Gives Power To Consumers
- by Laurie Sullivan , Staff Writer @lauriesullivan, March 27, 2012
Jaron Lanier, Partner Architect, Microsoft Research, the father of virtual reality, said data and data analytics has destroyed more value than it created. Sir Martin Sorrell, CEO at WPP, disagrees. The change in the balance of power to consumers highlights political, social and economic benefits outweighing the disadvantages, such as privacy, according to Sorrell. The greater the size of Google, Facebook and others, the smaller the size of everything else, meaning technology eliminates jobs, Lanier said.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
