- Unilever Selects Omnicom's PHD, Resolution Media For Global Search Duties
MAD, Steve McClellan - Thursday, January 29, 2015
The consumer goods giant conducted a separate review for SEO and S ...
- Consistency Is Key In Multi-Market Media Agency Pitches
MAD, Tom Denford - Wednesday, January 28, 2015
And it's often not there. Successful agencies in pitches on both sid ...
- StrawberryFrog Named AOR For HeadOn Sports Drink
MAD, Larissa Faw - Monday, January 26, 2015
The start-up brand is taking on the established players in the category-Gatora ...
- Unilever Launches Global Media Review
MAD, Steve McClellan - Friday, January 23, 2015
The company's global ad budget is massive. It reported total advertising a ...
- Hershey's Launches Legal Attack Against Cadbury And May Part Ways With Arnold and Havas
Mediapsssst, Richard Whitman - Sunday, January 25, 2015
The brand that makes stuff that barely has any actual chocolate ...
- BA Reviews Global Digital Advertising Account
Around the Net In MAD London, Sean Hargrave - Friday, January 23, 2015
BA is reviewing its global digital advertising account, putting Ogilvy One ...
- Peperami Ditches Crowdsourcing, Appoints BSUR
Around the Net In MAD London, Sean Hargrave - Wednesday, January 21, 2015
The new owner of Peperami is calling time on the brand's crowdsourc ...
- BSUR Selected To 'Harmonize' Jack Link's Meat Brands For EMEA
MAD, Larissa Faw - Tuesday, January 20, 2015
BSUR landed this account after a five-agency pitch. Lowe previously helmed t ...
- British Airways Calls Global Digital Review
Around the Net In MAD London, Sean Hargrave - Monday, January 19, 2015
British Airways is reviewing its global digital advertising account, putting OgilvyOne ...
- Legal & General Reviewing All Media And Advertising
Around the Net In MAD London, Sean Hargrave - Monday, January 19, 2015
Legal & General is reviewing all its media and advertising accounts, sayi ...
- Carmax Launches $60 Million Media Agency Review
MAD, Steve McClellan - Friday, January 16, 2015
The review comes shortly after a creative agency review where Cheil ...
- Unsurprisingly, Carmax Launches Media Agency Review
Mediapsssst, Richard Whitman - Sunday, January 18, 2015
Just a few months ago, McKinney was selected by Carmax to hand ...
- Viacom Drops PHD As Omnicom Channel 5 Row Continues
Around the Net In MAD London, Sean Hargrave - Friday, January 16, 2015
MTV owner Viacom has ended its deal with media agency PHD aft ...
- Tesco Move To BBH Suggests Search For Cohesion
Around the Net In MAD London, Sean Hargrave - Friday, January 16, 2015
Tesco's move to appoint BBH as its new ad agency suggests t ...
- Emirates In Global Creative Talks With WPP
Around the Net In MAD London, Sean Hargrave - Thursday, January 15, 2015
It is understood that the Dubai-based carrier is having meetings with W ...
- Spark SMG Lands Haribo Gold-Bears In U.S
MAD, Larissa Faw - Wednesday, January 14, 2015
The client spent $32 million on U.S. ads in 2013 (per AdView ...
- Virgin Atlantic Selects Figliulo&Partners As NA Creative AOR
MAD, Steve McClellan - Wednesday, January 14, 2015
The win came after a review that began in September and th ...
- WPP's Possible Wins Shell's Global Digital Account
MAD, Steve McClellan - Wednesday, January 14, 2015
The selection, effective immediately, came after a competitive pitch process that includ ...
- Aviva Calls Creative Review
Around the Net In MAD London, Sean Hargrave - Wednesday, January 14, 2015
Aviva, the insurance company, is reviewing its international creative advertising account ...
- SC Johnson Selects PHD For Global Comms Planning Duties
MAD, Steve McClellan - Tuesday, January 13, 2015
The selection came after a review in which GroupM's Maxus, the client ...
- London Business School Calls Planning And Buying Review
Around the Net In MAD London, Sean Hargrave - Monday, January 12, 2015
The London Business School is calling a media planning and buying revi ...
- E.ON To Consolidate Advertising And CRM Accounts
Around the Net In MAD London, Sean Hargrave - Friday, January 9, 2015
E.ON, the energy provider, is taking advantage of a scheduled review ...
- VML Wins Legoland Florida Resort AOR
MAD, Steve McClellan - Thursday, January 8, 2015
The scope of work includes strategy, campaign development, marketing and creative service ...
- DDB Chicago Wins American Cancer Society Account
MAD, Steve McClellan - Thursday, January 8, 2015
The Omnicom ad shop was selected by the Society for Creative Advertisi ...
- GoDaddy Selects Initiative For Buying, Strategy And Analytics Duties
MAD, Steve McClellan - Thursday, January 8, 2015
In addition to executing buys for the client, Initiative will manage bra ...
- IKEA Unleashes Bean Counters For 'Procurement-Led' Agency Review
Mediapsssst, Richard Whitman - Thursday, January 8, 2015
"Procurement-led." Perhaps the last thing any agency participating in an account revi ...
- DDB Chicago Snags American Cancer Society Account
Mediapsssst, Richard Whitman - Thursday, January 8, 2015
DDB Chicago is pleased with its American Cancer Society win this wee ...
- Ikea Reviews Its Marketing Suppliers
Around the Net In MAD London, Sean Hargrave - Thursday, January 8, 2015
Ikea is meeting with agencies to discuss its advertising requirements as pa ...