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Ikea Reviews Its Marketing Suppliers
- Campaign, Thursday, January 8, 2015 7:30 AM
Ikea is meeting with agencies to discuss its advertising requirements as part of a procurement-led review of the company's marketing suppliers. The retailer has been in touch with agencies in the past week to set up meetings. Ikea’s procurement department is leading the talks. There has been no decision to escalate the discussions into a pitch and the client is said to be happy with work by its incumbents, which include Vizeum and Mother.
