- Innovation Push Will Influence Marketers' Staffing Decisions
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 30, 2016
Digital marketing platform GumGum and Brand Innovators polled 246 U.S. digital markete ...
- Analytics Are The Number One Marketing Technology
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 24, 2016
According to research from Clutch in partnership with R2integrated, 75% of U. ...
- Boomerang Grades Emails To Optimize Responses
Email Marketing Daily, Jess Nelson - Wednesday, August 24, 2016
Boomerang Respondable, released on Tuesday, is an AI-powered email development tool th ...
- Magnetic Names Paul Phillips Chief Data Officer
Real-Time Daily, Tobi Elkin - Wednesday, August 24, 2016
Marketing technology firm Magnetic on Wednesday named Paul Phillips its chief da ...
- B2B Executives Use Marketing Analytics To Boost The Bottom Line
Around the Net in Real-Time, Tobi Elkin - Monday, August 22, 2016
More B2B marketers are using marketing analytics to improve return on investme ...
- Parse.ly Launches Data Pipeline For Real-Time Analytics
RTBlog, Tobi Elkin - Wednesday, August 17, 2016
There's been a lot of news lately about data management plaforms (DMP ...
- Facebook Unveils Enhanced Video Metrics, Promising Publishers Deeper Audience Dive
Around the Net in Real-Time, Tobi Elkin - Thursday, August 11, 2016
Aiming to draw more premium video to its platform, "Facebook is givi ...
- Cincopa Releases Data Heatmaps For Video Marketing
Email Marketing Daily, Jess Nelson - Wednesday, August 10, 2016
Cincopa released a new data visualization tool Tuesday that tracks customer engageme ...
- Goodway Group Appoints John Merryman CTO In A Newly Created Role
Real-Time Daily, Tobi Elkin - Tuesday, August 9, 2016
Programmatic media services firm Goodway Group on Tuesday announced it named Jo ...
- Ad-Tech Execs On Why Dentsu Aegis' Majority Stake In Merkle Is A Smart Move
RTBlog, Tobi Elkin - Tuesday, August 9, 2016
Ad-tech executives say Dentsu Aegis' move to take a majority stake ...
- Dentsu To Buy Majority Stake In Data Marketing Firm Merkle
Around the Net in Real-Time, Tobi Elkin - Monday, August 8, 2016
Dentsu Inc.’s Dentsu Aegis Network has agreed to acquire a majority sta ...
- 'Forbes' Teams With Oracle Marketing Cloud To Increase Ad Revenue
Publishers Daily, Sara Guaglione - Friday, August 5, 2016
Oracle's data analytics will allow Forbes to work with ad partners ...
- Zeta Interactive Acquires Acxiom Impact, Strengthens Cloud, CRM, Email Marketing
Email Marketing Daily, Laurie Sullivan - Thursday, August 4, 2016
Zeta Interactive, the data-driven marketing company founded by John Sculley and Dav ...
- AppNexus Launches PreBid Enterprise Exchange Management System
Real-Time Daily, Tobi Elkin - Thursday, August 4, 2016
Aiming to expand its focus on header bidding, AppNexus on Thursday announc ...