- Riots Over Nikes Bad For Brand
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 28, 2012
Nike, the world's largest sneaker maker, with revenue topping $20 billion la ...
- Mossimo Campaign Angers Some In Oz
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 27, 2012
Miss Universe Australia is part of a new advertising campaign accused ...
- Hotness Comes In One Shape
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 23, 2012
A campaign for Levis Curve ID Jeans says "hotness comes in a ...
- Nike Gets Razzed For Olympic Hoops Look
Marketing Daily, Sarah Mahoney - Wednesday, February 22, 2012
While Nike deserves credit for trying to get as much marketing milea ...
- Who Prefers Designer Clothes?
Marketing Daily, The Editor - Wednesday, February 22, 2012
Top 10 DMAs in which reside adults who agree with the statemen ...
- Cabela's Expands, Rolls Out Smaller-Store Format
Marketing Daily, Sarah Mahoney - Saturday, February 18, 2012
Just in time for spring turkey season, outdoor outfitter Cabela's is unveili ...
- With Toning Sales Down, Skechers Reports Loss
Marketing Daily, Sarah Mahoney - Thursday, February 16, 2012
Its besneakered bulldog ad may have generated Super Bowl buzz, but tim ...
- The Limited Spending Big On Spring Ads
Marketing Daily, Sarah Mahoney - Thursday, February 16, 2012
Women's Wear Daily reports that the Limited has hired model Karolina Kurko ...
- Are Shoppers Over The Naked Guys?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 16, 2012
Margin squeeze and flagging same-store sales hurt Abercrombie & Fitch Co.'s four ...
- HanesBrands Reports Soft Fourth Quarter
Marketing Daily, Sarah Mahoney - Wednesday, February 15, 2012
Despite record results for 2011, HanesBrands says sales came in below expectatio ...
- Nike Shows What's Old Is New
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 13, 2012
Nike's 2012 version of its Air Jordan shoe is the zoot sui ...
- Barneys Debuts 'Tree Time' Campaign
Marketing Daily, Karl Greenberg - Thursday, February 9, 2012
Barney's is launching its Spring 2012 Women's designer campaign called "Tree Tim ...
- Barbie Opens Up Her 'Big Pink Closet'
Marketing Daily, Sarah Mahoney - Wednesday, February 8, 2012
With Toy Fair 2012 just days away, Mattel says it is introduci ...
- Q&A: The Limited Cozies Up To Plus-Size Women
Marketing Daily, Sarah Mahoney - Wednesday, February 1, 2012
Anne Connell, SVP/strategy for branding agency Hornall Anderson, explains how her te ...