- Maidenform Uses Augmented Reality To Debut New Brand
Marketing Daily, Sarah Mahoney - Tuesday, May 29, 2012
Augmented-reality apps aren't just for geeks and gamers anymore: Maidenform says ...
- Hanes Trumpets Tagless Undies
Marketing Daily, Sarah Mahoney - Tuesday, May 29, 2012
A spokesperson for the company, which eliminated tags in its undershirts w ...
- Adidas MLS-Themed Ad Heralds Next-Gen Micoach
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 23, 2012
Top players from Major League Soccer, including Brek Shea (FC Dallas), Javi ...
- BrandZ 2012 Top Global Brands: Highlights
Marketing Daily, Karlene Lukovitz - Tuesday, May 22, 2012
IBM's 15% value growth enabled it to surpass Google for the ...
- American Eagle Ditching Its Kids' Concept
Marketing Daily, Sarah Mahoney - Tuesday, May 22, 2012
American Eagle Outfitters says it is bailing out of its children's busines ...
- Skechers Joins False Claims Gallery
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 22, 2012
Skechers agreed last week to settle a federal investigation into the heal ...
- FTC Busts Skechers Over Kim, Montana Ads
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 18, 2012
In marketing for Shape-ups, Skechers said the shoes would help people lo ...
- Abercrombie & Fitch Profits Fall Sharply
Marketing Daily, Sarah Mahoney - Wednesday, May 16, 2012
Teen retailer Abercrombie & Fitch says its net income for the fir ...
- Macy's Introducing Nicole Richie Collection
Marketing: Sports, Sarah Mahoney - Tuesday, May 8, 2012
Macy's is planning a special apparel collection with Nicole Richie. The limited-editi ...
- Sears Adds 'Outdoor Life' Men's Clothing
Marketing Daily, Sarah Mahoney - Monday, May 7, 2012
The hunting and fishing duds are scheduled to arrive in stores ...