- Brand Roadtest: Keen Sends Socks On Pacific Crest Trail
Marketing Daily, Sarah Mahoney - Tuesday, April 30, 2013
Keen, already known for its products for outdoor enthusiasts, is pushing i ...
- Sports Authority Names Okimoto New CMO
Marketing Daily, Sarah Mahoney - Tuesday, April 30, 2013
Sports Authority has appointed Paul M. Okimoto, previously with Radio Shack, ...
- Ford Imports From Detroit For Mustang's 50th
Marketing Daily, Karl Greenberg - Monday, April 29, 2013
Under the aegis of its New York-based licensing firm Beanstalk Group (on ...
- Q&A: Is Reebok Flexing Its Muscles
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 29, 2013
Reebok has a desire to perspire, which goes back to its origi ...
- Swatch, Seiko Celebrate Big At Baselworld
Marketing Daily, Sarah Mahoney - Thursday, April 25, 2013
While much of the marketing world may be buzzing about Apple's loomi ...
- Wrangler Drafts Brees For New Ads
Marketing Daily, Sarah Mahoney - Wednesday, April 24, 2013
Wrangler says it has signed New Orleans Saints quarterback Drew Brees ...
- New Balance Gives $1 Million To Boston Fund
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 24, 2013
New Balance Athletic Shoe Inc. announced Monday a $1 million donation ...
- New Era Ad Campaign Tips Its Cap To NFL Fans
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 23, 2013
With an eye on this week's NFL Draft, the league's official on-fie ...
- Uniqlo Makes MoMA Free
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 22, 2013
Global clothing retailer Uniqlo will become the exclusive, multi-year corporate sponsor ...
- Boston Accent: Brands Should Speak, But Softly
Marketing Daily, Sarah Mahoney - Sunday, April 21, 2013
As Boston residents settle back into their daily routines, a handful ...
- Comeback Trail: Gap Outlines New Digital Strategies
Marketing Daily, Sarah Mahoney - Thursday, April 18, 2013
That includes efforts to franchise Old Navy stores in international markets, addi ...
- Men Turn To Splashy Socks And Undies
Marketing Daily, Sarah Mahoney - Wednesday, April 17, 2013
While men spent a little more on clothes last year, with doll ...
- Nike, Adidas Employees At Boston Marathon
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 16, 2013
Nike and Adidas, which is one of the Boston Marathon's sponsors, h ...
- Cotton Inc. Taps Hayden Panettiere In New Campaign
Marketing Daily, Sarah Mahoney - Monday, April 15, 2013
The 23-year-old -- currently starring as bratty, brilliant country star Juliette Barn ...
- J.C. Penney Can Sell Martha Stewart Products, For Now
MediaDailyNews, Erik Sass - Friday, April 12, 2013
J.C. Penney scored a courtroom victory over Macy's with a decision ...
- Reebok Dumps Rapper Rick Ross
Marketing Daily, Sarah Mahoney - Thursday, April 11, 2013
A week after women's rights groups announced plans to protest Reebok's relationsh ...
- Macy's Unrolls Summer Americana Campaign
Marketing Daily, Sarah Mahoney - Wednesday, April 10, 2013
In an effort to build on its positioning as America's department stor ...
- Recognizing The Companies That Embrace Sustainability On A Daily Basis
Marketing: Green, Lisa Glover - Wednesday, April 10, 2013
On April 22, less than two weeks from now, more than o ...
- Big Growth In College Sports Merchandising
Marketing Daily, Karl Greenberg - Monday, April 8, 2013
Marty Brochstein from The International Licensing Merchandiser's Association, the primary trade organizati ...
- Crocs Appoints New Marketing Chief
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 5, 2013
Crocs Inc., known for its colorful plastic shoes, named Andy Sackmann i ...
- Supermom Heidi Klum Launches Babies R Us Line
Marketing Daily, Sarah Mahoney - Thursday, April 4, 2013
Called Truly Scrumptious by Heidi Klum, the specially designed t-shirts are intend ...
- Rockport Fuses Charisma, Comfort
Marketing Daily, Aaron Baar - Monday, April 1, 2013
The new effort showcases the company's "Style Made Comfortable" ethos through vid ...