- Um, Kid, Did You Pay For That App?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 30, 2010
Consumers, especially young ones, have no problem shelling out for digital conte ...
- Visa Enlists 50+ Merchants For Mobile Offers
Marketing Daily, Tanya Gazdik - Wednesday, December 22, 2010
"In any other case, I'd say that this was just another location-bas ...
- Weight Watchers Adds Kitchen Companion IPad App
Marketing Daily, Karlene Lukovitz - Wednesday, December 22, 2010
The Weight Watchers Kitchen Companion, is designed to deliver both, by combini ...
- Food Lion Supermarkets Go Mobile
Marketing Daily, - Wednesday, December 22, 2010
The new mobile application, developed in partnership with Mercatus USA, gives custome ...
- Flipboard Takes Top App To Next Level
Around the Net In Online Marketing, Gavin O'Malley - Thursday, December 16, 2010
Social news reader Flipboard just relaunched it popular iPad app with vario ...
- Shake It, Shake It, Shake It Like An IPhone App
Marketing Daily, Aaron Baar - Monday, December 6, 2010
"Polaroid photos have always offered a unique and distinctive look and fe ...
- OfficeMax Intros Holiday Party Bingo App
Marketing Daily, Aaron Baar - Tuesday, November 30, 2010
"We wanted to come up with a cool app experience that cou ...
- Maine Ski Resort Launches An App For That
Marketing Daily, Aaron Baar - Tuesday, November 23, 2010
"When Facebook announced it was going to roll out its Places [app ...
- Allstate Targets Road Trippers Online
Marketing Daily, Tanya Gazdik - Friday, November 19, 2010
Allstate tapped one of college football's biggest fans to embark upon ...
- Audi Launches IPad App For Flagship A8 Sedan
Marketing Daily, Karl Greenberg - Thursday, November 18, 2010
"It allows us to tell a deeper story you couldn't tell wi ...
- Want A Beatles Song? There's Now An App For That
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 16, 2010
Talk about an apple pie: Apple Computer and Apple Corps have final ...
- Kahlua Campaign Returns Brand To Its Heritage
Marketing Daily, Aaron Baar - Wednesday, November 10, 2010
The Pernod-Ricard brand is stressing its Mexican heritage and coffee and sug ...
- Study: Almost 40% Unhappy With Branded Apps
Marketing Daily, Mark Walsh - Thursday, November 11, 2010
Nearly four in ten mobile users are disappointed with applications from the ...
- P&G's Always Launches Menstrual Cycle App
Marketing Daily, Karl Greenberg - Tuesday, November 9, 2010
The application has a potentially large consumer base of women from the ...
- Marie Callender's Offers Meal Planner on Facebook
Marketing Daily, - Tuesday, November 9, 2010
The tool enables users to plan "home-style" meals, collaborating with friends a ...
- P&G's Always Launches Ovulation/Period App
Marketing Daily, - Thursday, November 4, 2010
Among other things, the app, which is a free download at t ...
- Sears Intros Personalized Online Shopping Feature
Marketing Daily, - Monday, November 1, 2010
Sears Holdings says it has launched a service called AdYourWay, a shoppi ...
- Q&A: Can Crane Bring Manners To Facebook?
Marketing Daily, Sarah Mahoney - Saturday, October 30, 2010
Crane & Co., the stationery company founded in 1801, has launched ...
- Victoria's Secret Offers $2 Million Bra
Marketing Daily, Sarah Mahoney - Monday, October 25, 2010
The customized boulder-holder contains 60 carats of diamonds and 82 carats ...
- Arby's App Ties User Moods To Value Menu Items
Marketing Daily, - Monday, October 25, 2010
The app, available through Arby's Facebook page, centers on 70's-era "Mr. Me ...
- X-Rated Fusion Liqueur Launches Facebook App
Marketing Daily, - Monday, October 25, 2010
Users who become fans of the liqueur's Facebook page can use t ...
- Land Rover Goes Urban In 10 Cities Worldwide
Marketing Daily, Karl Greenberg - Friday, October 22, 2010
Land Rover's campaign for company's forthcoming Range Rover Evoque will be develop ...
- Ford Sync Calling All Apps!
Marketing Daily, - Friday, October 8, 2010
Ford Motor has released a Software Development Kit (SDK) to seed t ...
- Ford, Pandora Launch Cause-Marketing Effort
Marketing Daily, Karl Greenberg - Tuesday, September 28, 2010
The fourth-quarter campaign allows Pandora visitors to use the platform's social sha ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, September 29, 2010
Vibram gives forgers the middle toe. Sea legs vs. land legs. Let ...
- Sports Teams And Leagues Find Huge Fan Base For Mobile Apps
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 21, 2010
Elizabeth Olson reports that sports teams and leagues are increasingly communicating wi ...
- Report: AOL Buying App Maker Thing Labs
Around the Net In Online Marketing, Gavin O'Malley - Monday, September 13, 2010
AOL plans to buy software/app maker Thing Labs, multiple sources tell ...
- Honda Campaign Shows How Opposites Attract
Marketing Daily, Karl Greenberg - Thursday, September 9, 2010
Targeting youthful 25- to-35-year-olds, it uses 3D technology for in-theater, print, even ...
- IBM, Nature Conservancy Launch Program
Marketing Daily, - Tuesday, September 7, 2010
As part of its corporate citizenship efforts, IBM provided the technical servic ...
- NPD: iTunes Still About The Music
Around the Net In Online Marketing, Gavin O'Malley - Friday, September 3, 2010
Apps may be gaining ground (and a lot of attention) among iTun ...