- 67% Say Tracking Could Improve Their In-Store Experience; 19 Million Already Beaconed
Connected Thinking, Chuck Martin - Thursday, June 30, 2016
Shoppers are warming to beacons and virtual reality. The majority of consume ...
- Time Inc. Chief Talks About Its Acquisition Of Ad-Tech Firm Viant
Around the Net in Real-Time, Tobi Elkin - Thursday, June 30, 2016
Time Inc. CEO Joe Ripp spoke with Business Insider about the company ...
- Why Relevant Is The New Premium For Programmatic Buying
Real-Time Daily, Amit Avner - Thursday, June 30, 2016
There's a good reason why marketers have jumped on the programmatic bandwag ...
- Unruly Partners With 'WSJ' On Outstream Viewable Video Ad Formats
Real-Time Daily, Tobi Elkin - Thursday, June 30, 2016
Ad-tech firm Unruly announced on Thursday that advertisers on The Wall Stre ...
- Experian, Neustar Partner On Data Onboarding Cross-Platform
Real-Time Daily, Tobi Elkin - Thursday, June 30, 2016
Experian Marketing Services, a provider of data-driven marketing services, and Neustar, ...
- AdMaxim Launches Native Programmatic Ad Platform
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 29, 2016
Mobile advertising tech provider AdMaxim has launched a mobile-first programmatic native advertisi ...
- IoT Target Marketing: Detecting Sitting, Standing, Walking, Driving And Current Mood
Connected Thinking, Chuck Martin - Tuesday, June 28, 2016
The Internet of Things is going to expand the concept of targ ...
- TapFwd Partners With Cuebiq, Brings Location Intel To DMP
Mobile Marketing Daily, Ben Frederick - Tuesday, June 28, 2016
Mobile-first data management platform (DMP) TapFwd announced a partnership with Cuebiq, ...
- Yahoo On The Key Ingredients Of Successful Native Advertising
Native Insider, Tobi Elkin - Wednesday, June 29, 2016
Yahoo's Hobson Powell says successful native advertising needs to offer compelling conten ...
- Smart Cities: Saving Money, Opening Avenues For Marketing
Connected Thinking, Chuck Martin - Monday, June 27, 2016
The Internet of Things comprises many, many things that are smart. Th ...
- LinkedIn Launches Programmatic Buying
Real-Time Daily, Tobi Elkin - Tuesday, June 28, 2016
LinkedIn on Tuesday announced the launch of programmatic buying to make ...
- Hearst Launches Buzzing@Hearst, Real-Time Trend-Detecting Capability
Real-Time Daily, Tobi Elkin - Friday, June 24, 2016
Hearst this week announced that its trend detector offering, Buzzing@Hearst, is n ...
- New Pro-Clinton Digital Ad Targets Young Voters
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, June 23, 2016
Priorities USA, the pro-Clinton super PAC, just released a new digital a ...
- Consumers Say In-Store Facial Recognition Creepy, Not Cool
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 22, 2016
Targeted messages in physical stores based on beacons and online data a ...
- Neustar, Simulmedia Partner For Linear TV Activation, Measurement
Real-Time Daily, Tobi Elkin - Wednesday, June 22, 2016
Real-time information services provider Neustar and ad tech firm Simulmedia on Wednesd ...
- Build Brand Advocates By Segmenting Email Lists
Around The Net In EU Email Marketing, Sean Hargrave - Monday, June 20, 2016
To turn first-time customers into lifetime advocates, businesses must stop treating the ...
- PubMatic Launches Private-Marketplace Guaranteed Deals And Curated Audiences Offerings
Real-Time Daily, Tobi Elkin - Monday, June 20, 2016
Marketing automation software firm PubMatic on Monday announced the launch of t ...
- Successful Email Isn't About You, It's About The Audience
Around The Net In EU Email Marketing, Sean Hargrave - Friday, June 17, 2016
Before developing any marketing email, know your audience. This element alone wi ...
- IBM Finally Reveals Why It Bought The Weather Company
Around the Net in Real-Time, Tobi Elkin - Thursday, June 16, 2016
People are still talking about IBM Corp.'s 2015 acquisition of The Weath ...
- Outbrain Wants To Help Marketers Put Content To Work Across The Entire Funnel
RTBlog, Tobi Elkin - Wednesday, June 15, 2016
Outbrain wants to help marketers use content to drive better business resul ...
- AccentHealth Acquires PageScience, A Programmatic Health Platform
Real-Time Daily, Tobi Elkin - Tuesday, June 14, 2016
AccentHealth, a point-of-care patient education media company on Tuesday announced it acquir ...
- Pandora Looks To Benefit From Political Advertising
Around the Net In Marketing Politics, Philip Rosenstein - Monday, June 13, 2016
Music streaming service Pandora is expecting political advertising revenue on the platfo ...
- Smart Lights In Stores Can Pinpoint Shoppers to Within 8 Inches For Messaging
Connected Thinking, Chuck Martin - Sunday, June 12, 2016
Indoor beaconing is going wall to wall. Or more accurately, it's goi ...
- Juggling Moving Targets
Audience Buying Insider, Karlene Lukovitz - Friday, June 10, 2016
The quest for solutions that integrate and optimize the unsurpassed reach ...
- Beacons On Buses Trigger Mobile Advertising To Pedestrians
Connected Thinking, Chuck Martin - Thursday, June 9, 2016
Consumers walking on busy streets in major cities are likely being beacone ...
- Madison Avenue, Meet Pepper The Robot
Connected Thinking, Chuck Martin - Wednesday, June 8, 2016
Marketing messaging via robots is on the way, even if the substan ...
- Custom Audiences Drive Custom Approaches
Real-Time Daily, Craig Teich - Tuesday, June 7, 2016
The true power of modeled audiences is the ability to dynamically determi ...
- Beacons, GPS, Wi-Fi Combo: The New Mobile Presence
Connected Thinking, Chuck Martin - Sunday, June 5, 2016
Beacons are becoming so yesterday. Not beaconing, for sure, but the actu ...
- Oracle And Edmunds.com Launch Exclusive Data Relationship
Real-Time Daily, Tobi Elkin - Thursday, June 2, 2016
Oracle Data Cloud and Edmunds.com announced that Edmunds' car-shopper data will ...
- Why Marketers Need To Adopt A Programmatic Marketing, Vs. Programmatic Advertising, Mindset
RTBlog, Tobi Elkin - Wednesday, June 1, 2016
Marketters need to adopt a programmatic marketing approach to take advantage ...