Tag results for "audience targeting" for September 2016
- Offline Measurement and Attribution are ImprovingDuring the OMMA Programmatic panel "Beyond Search: Can Programmatic Lead to Omnichann ...
- Varick Media Management Partners With Drawbridge On Cross-Device PlatformProgrammatic ad firm Varick Media Management has partnered with cross-device technology compa ...
- Cox Launches Sales-Side Platform, Enables Agencies To Buy Local TV ProgrammaticallyVidea, a "supply-side" programmatic TV sales platform incubated by Cox Media Grou ...
- Are Your Targeting Objectives Sabotaging Your Business Objectives?Today's marketers have a myriad of data and technology tools to u ...
- AppLovin Will Be Acquired By A Chinese Investor For $1.42BSan Francisco-based mobile ad-tech firm AppLovin will sell a majority stake ...
- Deterministic Data: Powerful Tool For Predicting User BehaviorSophisticated marketers and the agencies that support them are beginning to lo ...
- Location Tracking Growing Up, Brands Looking Beyond BeaconsLocation tracking in the Internet of Things is heating up as ...
- Factual Launches Observation Graph And The Next Generation Of Geopulse AudienceData company Factual announced the public beta release of Observation Graph, ...
- Weather Company's Working On Programmatic Integrations With IBM WatsonWith The Weather Company now a unit of IBM, RTBlog recently spo ...
- How Cross-Device Identity Matching WorksGartner releases a blog post that shows a cross-device identity case stu ...
- Is 1-To-1 Marketing Worth The Investment? (Hint: Trick Question)For many years the industry has talked about one-to-one marketing. I've sa ...
- 4C Insights Completes $26 Million Series C Financing Round4C Insights, the data science and media technology company, announced on Tuesd ...
- Deep Root Analytics, D2 Media Sales Team To Offer Political, Advocacy Audience SegmentsThe audience segments divide voters based on partisan or issue affinity, wi ...
- Videology Enables Programmatic Access To Screenvision Cinema InventoryVideology, a software provider for converged TV and video advertising, announced ...
- VideoAmp Announces European Expansion With New Offices, PartnershipsVideo advertising platform VideoAmp announced on Tuesday a European expansion, which includ ...
- Marketers Looking For 'Signals' -- Which AcuityAds Hopes To ProvideMore companies are looking for "signals" that can give them more informati ...
- Snapchat Goes Further Into Ad TargetingSnapchat is getting serious about ad targeting, including "letting advertisers target custome ...
- Adblock Plus Launches An Ad ExchangePerhaps it was only a matter of time, but Adblock Plus announc ...
- 89% See Potential Benefits Of Smart Cities, 36% Have Projects UnderwayWhile brands and marketers grapple with how to deal with an I ...
- How Identity Is The Key To Omnichannel MarketingThe ability to identify and recognize a person, attaching a face ...
- Outbrain Partners With Bombora On B2B Intent Data For Content MarketingContent discovery platform Outbrain announced a partnership with Bombora, a provider ...
- VisualDNA Launches Personality-Based Audience TargetingVisualDNA, a marketing technology company that combines the science of psychology wi ...
- TVAdSync Launches European Version Of Its Smart Retarget TV ProductTVAdSync, an ad-tech firm that specializes in real-time TV data monetization, ...
- Adelphic & PushSpring Launch 'Mobile to Mobile" Partnership, Offering Access To App DataAdelphic, a mobile and cross-channel demand side platform (DSP), on Monday announc ...
- A Chat With AppNexus Chief Economist Gabriel WeintraubChief Economist is a hefty title and one that ad tech/martech stakeholde ...
- Clypd Appoints Henry Rivero GM Of Europe To Help Expand Its Global PresenceClypd, an audience-based sales platform for TV advertising, announced the appointment ...
- LinkedIn Will Offer Conversion Tracking To Help Advertisers Track Campaign ResultsLinkedIn announced it will offer conversion tracking, a new feature that ai ...
- Quantcast Names Keith Lorizio VP Of North America SalesQuantcast, an ad tech company, announced the appointment of Keith Lorizio ...
- MediaMath Taps Samba TV To Drive Programmatic Segmentation Of TV AudiencesSamba TV announced Wednesday that it has partnered with MediaMath to provi ...
- The Role Of Audience Targeting In Healthcare: Q&A With Semcasting's Ray KingmanAudience targeting across screens and devices is essential to marketers. It's al ...
