- Ford Plans To Sharply Increase Incentives
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 31, 2008
Ford Motor will pump up incentive spending this year, target regions a ...
- GMC's Super Bowl Ad Bows 'Never Say Never' Theme
Marketing Daily, Karl Greenberg - Thursday, January 31, 2008
[Automotive] The line will be incorporated throughout a new campaign. A n ...
- Edmunds: $2.80 Per Gallon Gets Car Buyers' Attention
Marketing Daily, - Thursday, January 31, 2008
A new fuel-price study by Edmunds.com indicates that car shoppers turn the ...
- DMA Points To ROI: Direct Works For Cars
Marketing Daily, Karl Greenberg - Thursday, January 31, 2008
[Automotive] Auto dealers spent $7.3 billion on direct marketing campaigns in 200 ...
- Ford Suggests Taurus Redesign In Works
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 30, 2008
Derrick Kuzak, Ford's head of global product development, recently likened the curre ...
- BrandIntel Study Reveals Some Surprise Winners
Marketing Daily, Karl Greenberg - Wednesday, January 30, 2008
[Automotive] BrandIntel says the Web chatter is the very tide of opini ...
- Initiative Makes Sattler EVP, Handles Kia, Hyundai
MediaDailyNews, David Goetzl - Wednesday, January 30, 2008
On the heels of winning the hefty Hyundai and Kia account, Initiati ...
- GM To Unveil Hummer Pickup
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 29, 2008
...
- Jiffy Lube Bows Cause-Related Campaign
Marketing Daily, - Tuesday, January 29, 2008
Jiffy Lube is launching a nationwide cause-related campaign to support the Americ ...
- Don't Look For Warm Reception For Diesel-Powered Vehicles
Marketing Daily, Karl Greenberg - Tuesday, January 29, 2008
[Automotive] "The only way I can explain it is that the escalati ...
- Truck Marketers Take Aim At Quickly Shifting Target
Marketing Daily, Karl Greenberg - Monday, January 28, 2008
[Automotive] Neither Ford or Dodge is likely to hit that target ...
- Toyota Expands Scion Lineup In Gaia Online
Marketing Daily, Laurie Sullivan - Monday, January 28, 2008
[Automotive] Those who join virtual worlds tend to be young trendsetters th ...
- Jeep To Promo Brands At Winter X Games
Marketing Daily, - Friday, January 25, 2008
Chrysler's Jeep brand, which has been a sponsor for six years ...
- J.D. Power Says Hummer Has Friendliest Web Site
Marketing Daily, Karl Greenberg - Friday, January 25, 2008
[Automotive] Arianne Walker, director of automotive marketing and media research at J. ...
- GM's Chevy Division Hopes To Paint Tinseltown Green
Marketing Daily, Karl Greenberg - Friday, January 25, 2008
[Automotive] Chevrolet will have 100 Tahoe Hybrids, FlexFuel E85 Tahoe and Suburb ...
- GM Edges Toyota In '07 Sales
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 24, 2008
...
- Chrysler Puts Brand Thoughts In Engineers' Minds
Marketing Daily, Karl Greenberg - Thursday, January 24, 2008
[Automotive] Explains a spokesperson, "It has been until now platform-based, so the ...
- Saturn Set To Tout Its Green-iosity With 'Rethink' Tag
Marketing Daily, Karl Greenberg - Thursday, January 24, 2008
[Automotive] The GM division had an active year in 2007, launching so ...
- Consultancy Mines Data To Develop 'Vehicle DNA'
Marketing Daily, Karl Greenberg - Friday, January 18, 2008
[Automotive] "One of our positions is that for new vehicle buyers, ...
- Chrysler, Nissan Ink Deal For South America
Marketing Daily, - Thursday, January 17, 2008
Chrysler LLC and Nissan Motor have signed an agreement that makes Niss ...
- Infiniti Kiosk To Enter New Dimension On Design Tour
Marketing Daily, Karl Greenberg - Thursday, January 17, 2008
[Automotive] The company is expecting some 200,000 people to try the kios ...
- Honda Cautiously Gaining On Rival Toyota
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 16, 2008
Honda could be called ascendant--boasting the most fuel-efficient fleet on U.S. roa ...
- Hyundai Looking For Brand-Boosting Halo In Genesis
Marketing Daily, Karl Greenberg - Wednesday, January 16, 2008
[Automotive] Says Wayne Killen, head of product development: "It's not a questi ...
- BMW Looks To Mini As It Launches New Series In U.S.
Marketing Daily, Karl Greenberg - Wednesday, January 16, 2008
[Automotive] Says Jack Pitney, VP/marketing for BMW, the effort will bear so ...
- NBC Drives BBC's 'Top Gear'
MediaDailyNews, - Wednesday, January 16, 2008
NBC has ordered a pilot for the BBC hit "Top Gear." ...
- Automakers Worry About Green Cars Cost
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 15, 2008
Auto executives say the technical hurdles to meeting a 35-m.p.g. standard ...
- They Were Mixing It Up At The Auto Show In Detroit
Marketing Daily, Karl Greenberg - Tuesday, January 15, 2008
[Automotive] The rough mix included automakers without trucks launching trucks, luxury mak ...
- Audi Gears Up For Super Bowl Ad, Sedan Launches
Marketing Daily, Karl Greenberg - Tuesday, January 15, 2008
[Automotive] Since Audi buyers go to Audi.com before purchasing, CMO Scott Keo ...
- Toyota May Use Prius Name On Other Vehicles
Around the Net In Brand Marketing, Ross Fadner - Monday, January 14, 2008
...
- Chrysler CMO Meyer Touts 'New Day'
Around the Net In Brand Marketing, Thom Forbes - Monday, January 14, 2008
Chrysler vice president-CMO Deborah Wahl Meyer showed spots from an upcoming ...