- NASCAR Drives Fan Loyalty
Marketing Daily, - Saturday, February 28, 2009
NASCAR drivers and Speedway Motorsports will run a fan program this seas ...
- Sales, Shmales; Too Many Variables
Marketing Daily, Karl Greenberg - Friday, February 27, 2009
"Everyone wants to think maybe we are up-trending, but there are t ...
- Beattie Moves Up At Jaguar North America
Marketing Daily, - Thursday, February 26, 2009
Richard Beattie is now EVP, sales and marketing. Beattie, who takes t ...
- Edmunds: Hyundai, Audi Trade Oscar For ROI
Marketing Daily, - Wednesday, February 25, 2009
Two automakers that advertised during the Academy Awards broadcast on NBC mig ...
- Lexus Leads J.D. Power's Service Index
Marketing Daily, Karl Greenberg - Wednesday, February 25, 2009
The less tangible benefit for both dealership and the automaker is dealersh ...
- Bentley Revs Up Continental Supersports
Marketing Daily, - Tuesday, February 24, 2009
British super-lux car brand Bentley is launching its fastest and most powerf ...
- Who's Driving A Motorcycle?
Marketing Daily, - Wednesday, February 25, 2009
These are the Top 10 DMAs in which live adults who current ...
- Ford Banks On Consumer Input With Fiesta Effort
Marketing Daily, Karl Greenberg - Tuesday, February 24, 2009
Calling Ford's "Fiesta Movement" program a pre-launch is an understatement. The car- ...
- Change Coming For 'Revolutionary Change' At Toyota
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 24, 2009
Akio Toyoda, Toyota's incoming president, has strongly signaled that he is abandoni ...
- Honda Replaces President Amid Sales Slump
Around the Net In Brand Marketing, Thom Forbes - Monday, February 23, 2009
...
- Saab Says Carmakers Line Up To Rescue GM Arm
Around the Net In Brand Marketing, Thom Forbes - Monday, February 23, 2009
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- Ford Builds Buzz Around Upcoming Fiesta
Marketing Daily, Aaron Baar - Friday, February 20, 2009
Using social networking as a way to reach Millennials is a sou ...
- Saab Seeks Reorganization; Swedes Point Finger At GM
Around the Net In Brand Marketing, Thom Forbes - Friday, February 20, 2009
The Saab Automobile division of General Motors filed for creditor protection th ...
- Edmunds: Many Drifting To Used Car Market
Marketing Daily, - Thursday, February 19, 2009
At a time when automakers are desperate for every sale, a remarkab ...
- Hyundai Drives First National Campaign On Oscars
MediaDailyNews, - Thursday, February 19, 2009
Hyundai will launch its first national advertising campaign at the Oscars, airi ...
- GM's Plan To Cut Brands Could Give Toyota U.S. Sales Lead
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 19, 2009
By cutting Saturn, Pontiac, Saab and Hummer from its roster, General Moto ...
- Omnicom, Publicis Worst Hit in Auto Brand Cuts
Around the Net In Media, Joan Voight - Thursday, February 19, 2009
Omnicom and its BBDO and PHD units will suffer most from t ...
- Detroit Asks For Larger Infusion Of Fed Funds; GM Trims Brands
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 18, 2009
The road to an auto bailout is going to a hair-raising ri ...
- Cooper Tire, Kenda End Marketing Pact
Marketing Daily, - Tuesday, February 17, 2009
Effective May 1, Cooper Tire & Rubber Company and American Kenda Rubb ...
- Polk Says Stimulus Package Will Boost Auto Sales
Marketing Daily, Karl Greenberg - Tuesday, February 17, 2009
The consultancy notes that Hyundai's just-launched "Hyundai Assurance" program, which lets buye ...
- European Luxury-Car Companies Adjust Strategies
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 17, 2009
...
- Foundations Can Teach Safety By Partnering With Marketers
Engage:Kids 6-11, Paul Vitrano - Tuesday, February 17, 2009
Marketers of ATVs and motorbikes reach families and sell their vehicles throu ...
- Edmunds Director Speaks About Social Media Use
Marketing Daily, Karl Greenberg - Monday, February 16, 2009
We spoke with Sylvia Marino, executive director of community operations for automoti ...
- Obama To Appoint Team For Auto Recovery
Around the Net In Brand Marketing, Thom Forbes - Monday, February 16, 2009
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- Kia Leverages 'Power To Surprise' In Ads
Marketing Daily, Karl Greenberg - Monday, February 16, 2009
"For so long we have been known as a value brand wi ...
- Nissan Does a 'Look Closer' Redux
Marketing Daily, - Thursday, February 12, 2009
Nissan North America, Inc. is launching "Look Closer, Nissan Delivers," a n ...
- Bob Lutz: Man On A Mission Accomplished
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 12, 2009
Automotive writer Dan Neil offers an illuminating sketch of General Motors vi ...
- GM CEO Wagoner Stays Optimistic Amid Turbulence
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 12, 2009
"General Motors CEO Rick Wagoner does not look like the most-embattled C ...
- Volvo Backs Calif. Bicycle Race
Marketing Daily, - Wednesday, February 11, 2009
Volvo is sponsoring the 2009 Amgen Tour of California bicycle race. ...
- Safety Act Puts Kid ATVs, Motorbikes In Storage
Marketing Daily, Karl Greenberg - Wednesday, February 11, 2009
The new legislation is intended to prevent the sale of items containi ...