- Integrated Campaign Backs Ford's 'Advantage'
Marketing Daily, Karl Greenberg - Tuesday, March 31, 2009
The campaign includes a new spot that airs on Fox's "American Ido ...
- Detroit Left Wondering About Marketing Under Obama Plan
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 31, 2009
Labor costs and union concessions are the most pressing financial issues ...
- Parts Dealer Sues Ford Over Trademark Slogan
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 31, 2009
Frank's Auto Supply, of Uniontown, Pa., says it has been using t ...
- Volkswagen's Night At The Museum
MediaDailyNews, John Capone - Tuesday, March 31, 2009
As part of a two-month-long effort to highlight the Volkswagen CC's hi ...
- Volkswagen Expands Deal With Verizon Center
Marketing Daily, - Monday, March 30, 2009
Volkswagen of America, Inc. is expanding its position as presenting automotive spons ...
- Tesla's Model S Could Be Out in 2011 For Less Than 50 Grand
Around the Net In Brand Marketing, Thom Forbes - Friday, March 27, 2009
Tesla has unveiled its Model S salon, which is intended to prop ...
- Honda Launches Price War In Hybrid Vehicles
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 26, 2009
...
- Ford Cuts CEO Salary, Adds Gephardt To Board
Marketing Daily, Karl Greenberg - Wednesday, March 25, 2009
"Ford is acutely aware that current economic conditions have had a significa ...
- Drive My Ads: Auto Spots On Rise
MediaDailyNews, - Wednesday, March 25, 2009
Time Warner's Turner networks -- TNT, TBS and TruTV -- have increas ...
- Carroll Shelby Changes Lanes
Marketing Daily, - Tuesday, March 24, 2009
Auto racing legend Carroll Shelby, chairman and founder of Carroll Shelby Internation ...
- Ford Celebrates Mustang's 45th
Marketing Daily, - Tuesday, March 24, 2009
Ford Motor is celebrating the 45th anniversary of the Mustang next mon ...
- Dealerships Profit From Nissan Effort
Marketing Daily, Laurie Sullivan - Wednesday, March 25, 2009
HOLLYWOOD, Calif. -- A digital campaign launched by Nissan for its Rog ...
- Tata Will Meet Demand For $2,000 Car Through Lottery
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 24, 2009
Executives at Tata Motors are expecting millions of orders for the n ...
- With Sales Up 28% In U.S., BMW Mini Offering New Models
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 24, 2009
Jean Halliday reports that BMW's Mini is launching its second-generation convertible global ...
- ExxonMobil Launches TV Series
Marketing Daily, - Monday, March 23, 2009
ExxonMobil this week will launch a new, weekly 30-minute television series devot ...
- Subaru Backs ASPCA With Festivals
Marketing Daily, Karl Greenberg - Monday, March 23, 2009
Subaru will have colorfully wrapped, co-branded Subaru vehicles, local support, and addition ...
- Audi Takes Spin As Yankees Luxury Vehicle
Marketing Daily, Karl Greenberg - Monday, March 23, 2009
"The Yankees organization is and virtually always has been the model profession ...
- BMWs By Warhol, Lichtenstein On View In New York
Marketing Daily, Karl Greenberg - Friday, March 20, 2009
BMW began having painters use their cars as canvases in 1975. T ...
- Vespa Leverages Film Placement With Contest
Marketing Daily, - Friday, March 20, 2009
Piaggio's Vespa brand is leveraging product placement in the Paramount Pictures come ...
- Quaker State Lays Down The Gauntlet
Marketing Daily, Karl Greenberg - Friday, March 20, 2009
"There are four brands in the marketplace talking Sequence 4A," says Tr ...
- Buick, Jaguar Push Lexus Dependability Down
Marketing Daily, Karl Greenberg - Thursday, March 19, 2009
Tying for first place in the J.D. Power and Associates 2009 Vehic ...
- Spyder: You Just Might Need This The Most Least
Marketing Daily, Karl Greenberg - Thursday, March 19, 2009
Though it introduced the three-wheeled open-air roadster in test markets in t ...
- GM Working On More-Affordable Volts; Says Saturn's Still Here
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 19, 2009
General Motors has not yet said how much first-generation models of i ...
- Lexus Backs First Consumer-Customized Magazine
Marketing Daily, Karl Greenberg - Wednesday, March 18, 2009
The idea was developed as a way to articulate the RX bran ...
- Hyundai Drops U.S. Site In Global Move
Marketing Daily, Karl Greenberg - Wednesday, March 18, 2009
Hyundai plans to issue a global guideline for all its subsidiaries a ...
- Ford Gives Road Map To Reaching Fans
Marketing Daily, Karl Greenberg - Tuesday, March 17, 2009
Says Ford's Kevin Schebil of the company's Toby Keith tour tie-in: " ...
- VW Signs Multi-year Major League Soccer Deal
Marketing Daily, Karl Greenberg - Monday, March 16, 2009
Volkswagen will activate with in-stadium, grassroots and national television programs. As pa ...
- Department of Transportation:The Motor Is the Message
Media Magazine, Jonathan Blum - Monday, March 2, 2009
Is this the dawn of the sponsored car? Carmakers - even once-technophobi ...
- GM Dealers Want National Ad Campaign
Around the Net In Brand Marketing, Thom Forbes - Monday, March 16, 2009
Frustrated that unsettling news stories are telling the General Motors story, deale ...
- Unlike Germans, Italians Look Favorably On Chrysler Seal
Around the Net In Brand Marketing, Thom Forbes - Monday, March 16, 2009
Filing from Fiat SpA's home city of Turin, Italy, Freep auto crit ...