- Magna-Sberbank Will Control Opel
Around the Net In Brand Marketing, Thom Forbes - Friday, September 11, 2009
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- TVB Auto Forecast: Grim Local Outlook, Spot Down
MediaDailyNews, David Goetzl - Thursday, September 10, 2009
TNS offered a particularly grim outlook for the local TV business, whi ...
- Chairman Whitacre Will Tout The New GM In Campaign Launch
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 10, 2009
Ed Whitacre, General Motors new chairman, will urge consumers to take ...
- P&G Plans Mr. Clean Car Wash Expansion In Texas
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 10, 2009
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- Western Brands May Be A Step Too Far For Chinese Car Makers
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 10, 2009
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- Ford to Tout Electrics on 'Jay Leno Show'
Marketing Daily, - Wednesday, September 9, 2009
Ford is promoting its battery electric vehicle technology on "The Jay Le ...
- Mercedes-Benz Shows E-Class At Fashion Week
Marketing Daily, - Wednesday, September 9, 2009
Mercedes-Benz will promote its E-Class sedan at Mercedes-Benz Fashion Week at t ...
- Ford Revs Up Social Media Efforts
Marketing Daily, Karl Greenberg - Wednesday, September 9, 2009
A Facebook application, "You Speak Green," promotes its Fusion Hybrid sedan. ...
- 5 Spots Show Off First Hybrid-Only Lexus
Marketing Daily, Karl Greenberg - Wednesday, September 9, 2009
The car's radar pings are visible as circles emanating in concentric ring ...
- New York Toyota Dealers Re-Up Manning For Second Year
Marketing Daily, - Tuesday, September 8, 2009
New York Giants Quarterback Eli Manning this month stars in regional dealer-gro ...
- More Pop Hood To Tackle Minor Auto Chores
Marketing Daily, Karl Greenberg - Tuesday, September 8, 2009
Jim Brown, director of communications at Honeywell Consumer Products Group, says, "Whe ...
- Toyota Goes Global With New Corporate Campaign
Marketing Daily, - Friday, September 4, 2009
The effort, via Toyota's corporate agency New York-based Dentsu America, shows ...
- Cars.com Re-Ups With ESPN 'College Football'
Marketing Daily, Karl Greenberg - Friday, September 4, 2009
Carolyn Crafts, Cars.com's VP of marketing, says the company's TV buy ...
- Survey Finds Fewer On Roads Over Weekend
Marketing Daily, Karl Greenberg - Friday, September 4, 2009
IBM's "Commuter Pain" survey finds the decision to drive less over t ...
- Peugeot Teams With Mitsubishi On Battery-Powered Car
Around the Net In Brand Marketing, Thom Forbes - Friday, September 4, 2009
PSA Peugeot Citroën will produce an electric minicar in Europe based ...
- Chairman's Blunt Talk Rocks General Motors Executives
Around the Net In Brand Marketing, Thom Forbes - Friday, September 4, 2009
General Motors Co. Chairman Ed Whitacre Jr. is being brutally frank ...
- Crispin, Grey, Riney Among Agencies Chrysler Asks For Ideas
Around the Net In Brand Marketing, Thom Forbes - Friday, September 4, 2009
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- Honda PR Staff Goes To Product Planning
Marketing Daily, - Thursday, September 3, 2009
Honda is shifting staff between PR and product planning. The Torrance, Calif ...
- Buick, 'Uptown' Team For 'Art Of Taste' Event
Marketing Daily, Karl Greenberg - Thursday, September 3, 2009
"Consumers in the African-American market, who are usually underserved by these kin ...
- Marketing Taste: 'Uptown' Drives Buick Lacrosse
MediaDailyNews, Karl Greenberg - Thursday, September 3, 2009
Uptown, a luxury lifestyle magazine for affluent African-Americans, and General Motors' Bui ...
- Audi Rolls Out Refreshed Logo; Cuts Grass on Web Site
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 3, 2009
On its 100th anniversary, Volkswagen-owned Audi is changing its logo for t ...
- GM Needs To Step On Gas
Marketing Daily, Robert Passikoff - Thursday, September 3, 2009
It is still dealing in the archaic image of advertising better suit ...
- Survey Finds Most Are Looking At Domestics
Marketing Daily, Karl Greenberg - Wednesday, September 2, 2009
Rik Paul, automotive editor of Consumer Reports, said Ford's reputation has be ...
- Sirius Reaches Out To Used Volvo Buyers
MediaDailyNews, - Wednesday, September 2, 2009
The auto crunch is hitting satellite radio. So to compensate for t ...
- How Big Can Mini Get Without Losing Its Cachet?
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 2, 2009
BMW's Mini isn't a "traditional" luxury brand, but the subcompact can co ...
- Incentives Drop In August: Edmunds
Marketing Daily, - Tuesday, September 1, 2009
After topping out at $3,165, a record, automaker incentives dropped to $2,4 ...
- Ford Made Out Like A Bandit In August
Marketing Daily, Karl Greenberg - Tuesday, September 1, 2009
The party may be over, but the government's "Cash for Clunkers" progr ...
- Shell Is Out To Educate On Engine Gunk
Marketing Daily, Karl Greenberg - Tuesday, September 1, 2009
"We need to educate consumers that there really is a difference ...