- Jaguar To Celebrate 75th At Events, Races
Marketing Daily, - Friday, January 29, 2010
The company will be at Goodwood Festival of Speed and Revival ...
- Jeep Launches Ads During Winter X Games
Marketing Daily, Karl Greenberg - Friday, January 29, 2010
Jeep's Kim Adams House, head of jeep brand advertising and communications, sa ...
- Toyota's Loss Of Rep Is Stuck In 'Drive'
Marketing Daily, Karl Greenberg - Friday, January 29, 2010
Research suggests American consumers are starting to doubt that Toyota's quality ...
- Jiffy Lube Goes Red For The AHA
Marketing Daily, - Thursday, January 28, 2010
Jiffy Lube International, Inc. is launching its third year of the Jif ...
- Renault First To Launch International TV Station
Marketing Daily, - Thursday, January 28, 2010
The Detroit Bureau reports that French automaker Renault has launched Renault T ...
- Volvo Launches Ads For 'Open-Minded' Folks
Marketing Daily, Karl Greenberg - Thursday, January 28, 2010
The first ad launched in January, and the second will hit t ...
- Ford's Lincoln Division Takes The Grammys Stage
Marketing Daily, Karl Greenberg - Thursday, January 28, 2010
Ford's Lincoln division is on the 52nd Grammy Awards this Sunday eveni ...
- Toyota's Road Gets A Lot Slipperier And Slopier Overnight
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 28, 2010
When the snow begins falling, a minor fender-bender can quickly become ...
- Hyundai Marketing VP: Sonata's Our Brand's Core
Marketing Daily, Karl Greenberg - Wednesday, January 27, 2010
For Hyundai Motor America, this may be the most important year sin ...
- Audi's Social Media Supports Super Bowl Ad
MediaDailyNews, - Wednesday, January 27, 2010
Audi, the luxury carmaker, has created a series of social media progra ...
- As Toyota Halts Production, Pundits Debate Its Fate
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 27, 2010
Toyota's decision to halt production for one week starting Monday on assemb ...
- Infiniti Drives Into March Madness
Around the Net In Media, Fern Siegel - Tuesday, January 26, 2010
Nissan Motor Co.'s Infiniti marque is launching a multiplatform campaign to showca ...
- Honda To Sponsor L.A. Marathon For The Long Run
Marketing Daily, - Tuesday, January 26, 2010
American Honda is sponsoring the Los Angeles Marathon, the Silver Anniversary ...
- Hyundai Lines Up For Super Bowl Touchdown
Marketing Daily, Karl Greenberg - Tuesday, January 26, 2010
With several opponents on the auto field injured and sending in t ...
- Infiniti Hitches Wagon To ESPN's NCAA Star
Marketing Daily, Karl Greenberg - Tuesday, January 26, 2010
Infiniti has hitched its "Inspired Performance" brand platform to ESPN's build-up ...
- Whitacre to Keep On Trucking at GM
Marketing Daily, - Monday, January 25, 2010
Edward E. Whitacre, Jr., tapped in December to run General Motors aft ...
- Online Panel Gives Mercedes Green Light On SLS TV Spot
Around the Net In Brand Marketing, Thom Forbes - Monday, January 25, 2010
Mercedes-Benz USA recently asked a year-old online owners panel to give thum ...
- Harley-Davidson Sees Big Declines In '09
Marketing Daily, - Friday, January 22, 2010
Harley-Davidson, Inc. says it shipped 35,938 Harley-Davidson motorcycles to dealers and distributo ...
- January Sales Forecasted To Be Frozen Over
Marketing Daily, Karl Greenberg - Friday, January 22, 2010
"January is typically a weak selling month, but this month is particular ...
- Motorbike Makers Target Younger Buyers
Marketing Daily, Karl Greenberg - Friday, January 22, 2010
Said one industry observer at the New York stop of the 29 ...
- Infiniti Putting Unified Face On Its Global Ad Campaigns
Around the Net In Brand Marketing, Thom Forbes - Friday, January 22, 2010
Jean Halliday reports that Nissan's Infiniti marque is unifying its brand ima ...
- Chick-Fil-A Gets A Hot Red Kia
Marketing Daily, - Thursday, January 21, 2010
Kia says the first 2011 Sorento CUV built at the new K ...
- Harley CMO Addresses Motor Press Group
Marketing Daily, Karl Greenberg - Thursday, January 21, 2010
"Harley-Davidson is not a discretionary purchase to our [loyalists]," says CMO Mark-Ha ...
- Audi Looks To Super Bowl As Efficient Way To Spotlight Efficiency
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 21, 2010
By joining the Super Bowl lineup in 2008, Audi "made a strateg ...
- Ford Drives Taurus Through 'White Collar' Game
Marketing Daily, Karl Greenberg - Wednesday, January 20, 2010
Ford has put its Taurus sedan in an online interactive game th ...
- Honda Gives Generators, Cash
Marketing Daily, - Tuesday, January 19, 2010
Honda has announced a donation to the Red Cross of more th ...
- Mountain Bike Maker Seeks 'Oddvertisers'
Marketing Daily, Karl Greenberg - Tuesday, January 19, 2010
The company is combining a three-stage print and online campaign, breaking serial ...
- TV Product Placement Delivers For '24'
MediaDailyNews, Wayne Friedman - Tuesday, January 19, 2010
Product placement and in-content brand exposure in TV programming continues to ...
- Smart Car Offering National Lease Program
Marketing Daily, Karl Greenberg - Monday, January 18, 2010
A spokesperson says that Smart is looking at national marketing programs ...
- GMC Taking The Viral Marketing Superhighway
Around the Net In Brand Marketing, Thom Forbes - Monday, January 18, 2010
GMC could drop TV commercials altogether in marketing its Granite compact crossove ...