- 2011 Was Mixed Bag For Auto, Packaged Goods Writer
Marketing Daily, Karl Greenberg - Friday, December 30, 2011
Last year saw Top 10 stories about Trojans, Durangos, cause marketing, app ...
- The Eyes Have It: TOTN's Top 10 Stories Of 2011
Marketing Daily - Top of the News, Thom Forbes - Friday, December 30, 2011
It's always illuminating to read which stories have most touched readers' fancie ...
- Ousted Mercedes Exec Fights Back
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 29, 2011
Ernst Lieb, the U.S. Chief Executive fired last October for allegedly violati ...
- Edmunds.com's Anwyl On Autos, Part I
Marketing Daily, Karl Greenberg - Wednesday, December 28, 2011
In this two-parter, we speak with Jeremy Anwyl, vice chairman of Edmunds.co ...
- Motor City, Make Room For MoDelhi
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 28, 2011
The Delhi auto show opens several days before the North American Internation ...
- Automakers To Get Small In Detroit
Marketing Daily, Karl Greenberg - Tuesday, December 27, 2011
The North American International Auto Show is around the corner, with pre ...
- Chrysler Kills Caliber
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 27, 2011
Chrysler Group LLC ended production of the much-maligned Dodge Caliber this wee ...
- Hyundai Makes Music, Art For Veloster
Marketing Daily, Karl Greenberg - Friday, December 23, 2011
The project epitomizes Hyundai's approach for the car, involving as it do ...
- Autos Sprint To (Relatively) Big Finish
Marketing Daily, Karl Greenberg - Friday, December 23, 2011
We are coming down the stretch, and everyone in the auto busine ...
- Hyundai Taps Chapman For Design
Marketing Daily, Karl Greenberg - Friday, December 23, 2011
Hyundai America Technical Center, Inc. has tapped Christopher Chapman to be chi ...
- Chevrolet Drives Crowd-Sourced Super Bowl Campaign
Online Media Daily, Gavin O'Malley - Saturday, December 24, 2011
One could say that branded, Super Bowl-centered, crowd-sourced video contests are ...
- Chevrolet Goes Indie For Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 23, 2011
Chevrolet has for the past few months been soliciting from filmmakers' worldwi ...
- German Automakers Pay More, Make More
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 22, 2011
Kevin Brown writes that American autoworkers -- and the public -- a ...
- Perception Of Electric Car Safety Critical
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 22, 2011
Consumer perception that electric cars might be more dangerous could stop sale ...
- Q&A: Nick Pudar On OnStar's Opps, Apps
Marketing Daily, Karl Greenberg - Wednesday, December 21, 2011
General Motors' OnStar security, communications, and navigation service has been moving aw ...
- Hyundai Launches Times Square Racing Game
Marketing Daily, Karl Greenberg - Wednesday, December 21, 2011
The interactive racing game called "Hyundai Racing" appears on the Times Squa ...
- Cars.com Has Advice For Saab Owners
Marketing Daily, Karl Greenberg - Wednesday, December 21, 2011
Saab is going bankrupt and Saab owners in the U.S. are ...
- FTC Closes Hyundai Probe, Broadens View Of Endorsement
Online Media Daily, Wendy Davis - Wednesday, December 21, 2011
The Federal Trade Commission doesn't plan to bring charges against Hyundai f ...
- Holiday Car Ads Deconstructed
Video Critique, Larry Dobrow - Thursday, December 22, 2011
I can't think of anything that would make my wife happier th ...
- Audi, BMW Duke It Out In China
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 21, 2011
China may overtake Germany as the world's second-largest market for luxury ca ...
- The Ultimate Attitude Machine?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 21, 2011
I have to run this one because I was almost run ov ...
- Jeep Gets People Digging Again
Marketing Daily, Karl Greenberg - Tuesday, December 20, 2011
The Jeep brand is offering a trip to "2012 Winter X Gam ...
- NORAD And OnStar Track Santa
Marketing Daily, Karl Greenberg - Tuesday, December 20, 2011
On Christmas Eve, OnStar Advisors will provide specific location-based updates on San ...
- GM Cuts Big Fuel, Social Media Consolidated With Creative
Online Media Daily, Steve McClellan - Tuesday, December 20, 2011
General Motors has made its first decision in its ongoing global med ...
- TidalTV Uses Polk, Datalogix For Automotive
Marketing Daily, Karl Greenberg - Monday, December 19, 2011
Baltimore, MD-based TidalTV, an online video ad platform, is partnering with Po ...
- Saab Files For Bankruptcy
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 19, 2011
Saab Automobile filed for bankruptcy Monday after attempts by Chinese investors ...
- Ford Hopes To Whet Fusion App-etites
Marketing Daily, Karl Greenberg - Friday, December 16, 2011
For the third-generation Fusion, Ford is throwing sparks by letting consumers ...
- Motorcycle Retailers Improve The Experience
Marketing Daily, Karl Greenberg - Friday, December 16, 2011
The study, based on responses from 8,123 owners who purchased a n ...
- Steve Cannon Gets MBUSA Top Spot
Marketing Daily, Karl Greenberg - Friday, December 16, 2011
The Daimler Board of Management has appointed Steve Cannon the new preside ...
- Edmunds.com Taps KBB.com Exec For Post
Marketing Daily, Karl Greenberg - Friday, December 16, 2011
Edmunds.com has tapped Michael Grave as director of national accounts in i ...