- First Commonwealth Work Mid May
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 17, 2012
The first work from Chevrolet's new Commonwealth
advertising agency may h ...
- VW IPad App Touts The New Golf
Marketing Daily, Karl Greenberg - Monday, April 16, 2012
VW is firing up a U.S. promotion "Golf R Ultimate Fan Experienc ...
- STP Is Back With The King
Marketing Daily, Karl Greenberg - Monday, April 16, 2012
Armored AutoGroup is preparing a campaign to reintroduce the brand. The compa ...
- Kia Germany Gets Engaged Via Vibrant
Marketing Daily, Karl Greenberg - Monday, April 16, 2012
Kia's Germany division is using a new cost-per-engagement pricing model for vid ...
- Ford Focus Electric Leads NASCAR Pack
Marketing Daily, Karl Greenberg - Monday, April 16, 2012
Ford's Focus Electric is the first all-electric pace car to ever le ...
- New Mustang: Hipster-Hippie Hybrid?
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 17, 2012
Ford announced that it would be overhauling the Ford Mustang for i ...
- Toyota Invades Germany
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 16, 2012
Toyota Motor Corp. lost the sales war to Volkswagen last year. B ...
- Only 35% Of Hybrid Owners Buy Another One
Around the Net In Brand Marketing, Nina Lentini - Thursday, April 12, 2012
If you factor out the high-loyalty Toyota Prius, hybrid loyalty drops ...
- Toro Puts Lawn Mower On Treadmill
Marketing Daily, Karl Greenberg - Tuesday, April 10, 2012
The creative exercise (so to speak), part of a new campaign v ...
- Drivers Grip SUVs Despite High Gas Prices
Marketing Daily, Karl Greenberg - Tuesday, April 10, 2012
Of the third who said higher fuel prices would actually cause th ...
- GM's Akerson Gets Big Pay Cut
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 10, 2012
Dan Akerson, CEO of General Motors, took a bankrupt General Motors ...
- Mazda's O'Sullivan Talks (One-Stop) Shop
Marketing Daily, Karl Greenberg - Monday, April 9, 2012
This will be a critical year for Mazda as it focuses ...
- Troy-Bilt Goes Multi-Screen With Shazam
Marketing Daily, Karl Greenberg - Monday, April 9, 2012
The new Troy-Bilt effort makes music-ID app Shazam the bridge between t ...
- Chevrolet Going To The Dogs At Show
Marketing Daily, Karl Greenberg - Monday, April 9, 2012
Chevrolet is inviting dogs to the New York Auto Show as pa ...
- Chavez Steers GM As ECD, Leo Burnett Detroit
MediaDailyNews, Fern Siegel - Monday, April 9, 2012
Steve Chavez, the executive creative director for Buick at Leo Burnett Detroi ...
- Fox Gets A Charge From Volt
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 9, 2012
Fox News was apparently prowling the New York International Auto Show ...
- Kia Keeps Burning Digital, TV Candles
Marketing Daily, Karl Greenberg - Friday, April 6, 2012
Kia is staying busy juggling a lot of digital programs as we ...
- Chrysler Drives New SiriusXM Radios
MediaDailyNews, Fern Siegel - Friday, April 6, 2012
Chrysler Group has become the first auto manufacturer to sign up f ...
- Toyota Filling Up On Staff
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 6, 2012
Toyota plans to hire about 250 engineers to help it continue ...
- Acura Backs Marvel's 'The Avengers'
Marketing Daily, Karl Greenberg - Thursday, April 5, 2012
The automaker, which was in "Thor" last summer, is now the offici ...
- The Snake Is Back
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 5, 2012
Chrysler Group took to the High Line in New York to sh ...
- The New Altima
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 5, 2012
Nissan unveiled the new Altima, America's second-best selling car last year, ...
- ...And Not One, But Two Santa Fe's
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 5, 2012
At the New York auto show, Hyundai made the unexpected announcement th ...
- New '14 Impala Will Complete Chevrolet
Marketing Daily, Karl Greenberg - Wednesday, April 4, 2012
Mark Reuss, president of GM North America, said of the car, "It ...
- Mini Stays True To Irreverent Roots
Marketing Daily, Karl Greenberg - Wednesday, April 4, 2012
Indeed, offbeat marketing is Mini Cooper's leitmotif. The brand has done everythi ...
- Chevrolet Launches Baseball Ads
Marketing Daily, Karl Greenberg - Wednesday, April 4, 2012
Chevrolet brings back baseball. And apple pie and, you know the res ...
- Scion IQ: Actual Size On Tour Buses
Marketing Daily, Karl Greenberg - Wednesday, April 4, 2012
Scion is touting its new IQ micro car on two wrapped double-deck ...
- Chevrolet Pitches Baseball Ads
MediaDailyNews, Karl Greenberg - Wednesday, April 4, 2012
Chevrolet is launching ads marketing the beginning of the baseball season a ...
- Fiat 500 Sales Hit Record For March
Around the Net In Brand Marketing, Nina Lentini - Wednesday, April 4, 2012
There were 3,712 sold in the U.S., a record for the spor ...
- Cars Flying Off The Lots As U.S. Sales Soar
Around the Net In Brand Marketing, Nina Lentini - Wednesday, April 4, 2012
Four years ago, a sharp spike in gasoline prices helped push t ...