- Kia Launches NBA-Themed Campaign
Marketing Daily, Tanya Gazdik - Saturday, October 29, 2016
The NBA is more popular than ever, and its "diverse and tech-sav ...
- Nissan Ties Rogue Campaign To Star Wars
Marketing Daily, Tanya Gazdik - Thursday, October 27, 2016
"How can a company go wrong riding the coattails of Star War ...
- GM, IBM Watson Team To Market Brands In Connected Cars
Connected Thinking, Chuck Martin - Wednesday, October 26, 2016
Marketing and advertising is starting to find its way into connected car ...
- 52,000 Cans Of Budweiser Shipped 120 Miles In Self-Driving Truck
Connected Thinking, Chuck Martin - Wednesday, October 26, 2016
Anheuser-Busch has found a use for the self-driving truck. The brewery ju ...
- VW Outlines Settlement For Faulty Diesels
Marketing Daily, Tanya Gazdik - Tuesday, October 25, 2016
"U.S. consumers seem to have short memories when it comes to automoti ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, October 25, 2016
The release of 'The Escape' by BMW Films earned the auto bra ...
- The Return Of BMW Films Is Brand Marketing As (Awesome) Collision Sport
Video Critique, Larry Dobrow - Monday, October 24, 2016
The unexpected BMW Films reboot: "The Escape," which debuted last night ...
- Ford CEO Offers 'Two Fords' Strategy
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 20, 2016
Ford CEO Mark Fields and his colleagues must keep Ford competitive ...
- Tesla Sticks With Self-Driving Technology
Marketing Daily, Tanya Gazdik - Thursday, October 20, 2016
Despite recent controversies stemming from its advertising that mentions its autopilot syste ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, October 20, 2016
Volvo earned the No. 3 spot on the leaderboard after revealing t ...
- Apple Scales Back Autonomous Car Development: Report
Around the Net in IoT, Chuck Martin - Wednesday, October 19, 2016
Apple Inc. has drastically scaled back its automotive ambitions, leading to hundre ...
- Honda Builds Crowdsourced 'Dream Track'
Out to Launch, Amy Corr - Wednesday, October 19, 2016
Honda reached out to fans on social media, wanting to know wh ...
- Google Click-To-Message Search Ads Connect Kia With Mobile Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 18, 2016
Kia's early success in click-to-message search text ads, which Google announced Monda ...
- Apple's Auto Ambitions On Thin Ice
Around the Net in IoT, Gavin O'Malley - Monday, October 17, 2016
The executives heading up Apple’s “car strategy” reportedly have until late 20 ...
- Ford Focuses On Breast Cancer Awareness
Marketing Daily, Tanya Gazdik - Thursday, October 13, 2016
"With all eyes on Sunday football, we have the unique opportunity ...
- Honda Next-Gen CR-V Unveiled At Turbocharged Press Event
Marketing Daily - Top of the News, Thom Forbes - Friday, October 14, 2016
Honda did the "reveal" thing with its 2017 CR-V inside Shed ...
- Chrysler Uses Social To Pitch New Car-Buying Segment: Kids
The Social Graf, Erik Sass - Thursday, October 13, 2016
A new social media campaign from Fiat Chrysler Automobiles directly targets ki ...
- BMW, Hyundai Tops In Tech Experience
Marketing: Automotive, Tanya Gazdik - Tuesday, October 11, 2016
Just what the auto industry needs, another study, more awards. ...
- Lessons You Can Learn From The Auto Industry
Search & Performance Insider, Aaron Baar - Tuesday, October 11, 2016
Search, and its ability to help people find what they want, wh ...
- Enthusiasm Grows For Self-Driving Cars; 70% Want A Test Ride
Connected Thinking, Chuck Martin - Monday, October 10, 2016
Consumers may be warming to the idea of self-driving cars. Testing ...
- Honda Offers Consumers 360-Degree View
Marketing Daily, Tanya Gazdik - Sunday, October 9, 2016
"This type of immersive video allows customers to engage in content ...
- Automakers Plug In To The Future At Paris Motor Show
Marketing Daily - Top of the News, Thom Forbes - Friday, October 7, 2016
The buzz out of the Paris Motor Show this year is th ...
- GM Vehicles Can Email You Now
Email Marketing Daily, Jess Nelson - Thursday, October 6, 2016
General Motors will be embedding OnStar Business Driver, a new in-vehicle advertisi ...
- Twitter Amplify Inks Deal With The CW, Ford Motor
Television News Daily, Wayne Friedman - Tuesday, October 4, 2016
Continuing to pursue TV-related ad deals, Twitter disclosed an "upfront" deal wi ...
- U.S. Auto Sales Fall Slightly
Marketing Daily, Tanya Gazdik - Tuesday, October 4, 2016
Auto sales declined slightly in September, but the tally was not ...
- NEW! In Geico Ad, Sleeping Beauty Isn't Really Asleep
Out to Launch, Amy Corr - Monday, October 3, 2016
Even Sleeping Beauty needs some alone time, meaning all that slumbering mig ...
- Honda Partners With Adam Savage,Tested For Ridgeline
Marketing Daily, Tanya Gazdik - Monday, October 3, 2016
"Challenging convention is a common thread that the Honda Ridgeline and Ad ...
- African-American Buying Power Tops $1 Trillion
Marketing Daily, Tanya Gazdik - Monday, October 3, 2016
African-American consumers played a major role in the rush to auto dealer ...