Honda Builds Crowdsourced 'Dream Track'

Honda reached out to fans on social media, wanting to know what their ideal stunt track would look like. What should be inside a 12-foot pinata -- and what crazy stunts should be incorporated into the track?  (It's too late, but I'd vote for peanut butter cups and Skittles for treats inside the pinata.)

Using this feedback, Honda created a crowdsourced stunt track to promote its new Civic Coupe. The Civic "Dream Track" features stunt driver Matt Powers performing various stunts around the track and making the rest of us green with envy. Fans that had their ideas used were included in the stunt track. Powers broke the pinata -- where was the candy? -- knocked down bowling pins, painted a duck on the course, played car pinball and avoided dozens of doughnuts catapulted his way. RPA created the campaign.

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