- Turner, NCAA Ink Slam Dunk Digital Deal
Around the Net In Media, Fern Siegel - Thursday, September 23, 2010
Turner Sports has forged a 14-year partnership with the National Collegiate Athlet ...
- NBA And Pepperidge Farm Goldfish Play One-On-One
Marketing Daily, - Wednesday, September 22, 2010
NBA All-Stars Dwyane Wade, Al Horford, and Tony Parker will support t ...
- NBA: New Jerseys In New York On Wednesday
Marketing Daily, - Tuesday, September 21, 2010
Tomorrow in New York Dwight Howard of the Orlando Magic, Wilson Chandl ...
- Under Armour To Unleash Basketball Shoes
Marketing Daily, Sarah Mahoney - Wednesday, September 15, 2010
For the year, the company recently raised its total revenue forecast ...
- Bank Group Signs Partnership Deal With NBA
Marketing Daily, Karl Greenberg - Monday, September 13, 2010
The company says U.S. marketing activity will focus on its BBVA Compa ...
- Sprite And NBA Look For Best Amateur Dunker
Marketing Daily, - Thursday, September 2, 2010
Sprite is sponsoring the last leg of a nationwide NBA contest ...
- Sprite, NBA Look For Best Slam Dunker
MediaDailyNews, - Thursday, September 2, 2010
Sprite is sponsoring the last leg of a nationwide NBA contest ...
- Did Assist-Card Make A Good Bet On Miami Heat Sponsorship?
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 11, 2010
Travel company Assist-Card took a gamble in early 2009 when it decid ...
- Coke Partners With WNBA For Parks Program
Marketing Daily, - Thursday, July 29, 2010
Coca-Cola has signed a multiyear marketing partnership with the Womens National Basketba ...
- Anheuser-Busch Joins Delta, Coke At MSG
Marketing Daily, Karl Greenberg - Monday, July 26, 2010
Madison Square Garden has extended its deal with Anheuser-Busch. It joins sever ...
- ESPN Pulls Sardonic LeBron Spot
MediaDailyNews, David Goetzl - Tuesday, July 13, 2010
While ESPN is often tongue in cheek when it runs its "Th ...
- truTV To Carry First 4 NCAA Tournament Games
MediaDailyNews, David Goetzl - Monday, July 12, 2010
The NCAA has tried to offer some balance for what effectively wi ...
- LeBron James' TV Special Announces Signage, Rewards Boys/Girls Club
MediaDailyNews, David Goetzl - Wednesday, July 7, 2010
The University of Phoenix and Microsoft will co-sponsor a special Thursday nig ...
- Does Coke Know Something About LeBron That We Don't?
Around the Net In Brand Marketing, Nina Lentini - Friday, July 2, 2010
Barry Janoff reports the beverage giant has launched a sweepstakes with i ...
- Lakers Beat Celtics, NBA Slam Dunks Finals Ratings
MediaDailyNews, Wayne Friedman - Friday, June 18, 2010
The Los Angeles Lakers beat their archrival Boston Celtics to win t ...
- 'Glee' Keeps Singing, NBA Gains
MediaDailyNews, Wayne Friedman - Wednesday, June 9, 2010
One of the big new shows for this season -- Fox's "Gle ...
- Big NBA Rivalry Scores More Fans
MediaDailyNews, Wayne Friedman - Friday, June 4, 2010
The big NBA Finals Boston Celtics-Los Angeles Lakers rivalry hasn't disappointed. ...
- Adidas To Create Apparel Based On Magazines
MediaDailyNews, Erik Sass - Friday, June 4, 2010
This week brought another innovative licensing agreement from a magazine publisher, wi ...
- NBA, Fathead Launch Sweepstakes
Marketing Daily, - Wednesday, June 2, 2010
The grand prize includes a portable hoop, 15 basketballs and an accompanyi ...
- Foxwoods Casino, WNBA's New York Liberty Ink Deal
Marketing Daily, - Wednesday, June 2, 2010
The Foxwoods name and logo will appear on the front of t ...
- NBA Finals Hit Uptick In Ad Sales
MediaDailyNews, - Tuesday, June 1, 2010
Ad sales for the NBA Finals that begin June 3 on A ...
- NBA Using Logos, Including Edible Ones, To Create Buzz
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 26, 2010
The National Basketball Association has signed licensing deals with companies to p ...
- Upfront: Turner Quiet On March Madness, But Envisions Big Returns
MediaDailyNews, David Goetzl - Friday, May 21, 2010
What was upfront week's biggest upset? Perhaps how little Turner talked ...
- T-Mobile Adds Bill Walton, Rick Barry To NBA Effort
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 18, 2010
The telecom's "$5 add a line" campaign is now a family affa ...
- MSG Stock Jumps If Knicks Sign LeBron James
MediaDailyNews, David Goetzl - Friday, May 14, 2010
A stock price may jump when a new CEO joins the compan ...
- Captain Morgan Lime Bite Hits TV
Marketing Daily, Karlene Lukovitz - Thursday, April 29, 2010
The series of three, 15-second TV spots, all falling under a "Delicio ...
- NBA Goes Low-Tech With National Truck Tour
Marketing Daily, Karl Greenberg - Wednesday, April 28, 2010
The tour, backed by T-Mobile USA, multi-year exclusive auto partner Kia Moto ...
- NCAA Shoots Deal With CBS, Turner
MediaDailyNews, David Goetzl - Thursday, April 22, 2010
Turner and CBS will share the NCAA basketball tournament under a n ...
- NBA Launches Major Playoffs Push
MediaDailyNews, - Thursday, April 15, 2010
In support of the NBA playoffs, which tip off on April 1 ...
- NCAA May Opt Out Of CBS Contract
Around the Net In Media, Fern Siegel - Tuesday, April 13, 2010
Interim NCAA President Jim Isch is expected to reveal his decisions ...