- NBA Going Back To Europe For Games, Marketing
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 27, 2012
BBVA, Adidas and American Express head up a roster of partners th ...
- 24 Hour Fitness Signs With USA Basketball
Marketing Daily, Karl Greenberg - Tuesday, June 26, 2012
USA Basketball has signed a new partnership with 24 Hour Fitness th ...
- Boost Mobile Launches WNBA Ad
Marketing Daily, Karl Greenberg - Friday, June 22, 2012
Boost Mobile, the first-ever marquee partner of the WNBA, is launching ...
- NBA Finals Nets 15 Million Viewers For ABC
MediaDailyNews, Wayne Friedman - Friday, June 22, 2012
ABC continued to soar with the NBA Finals, ending on Thursday nigh ...
- NBA Finals Scores Uptick In Ratings
MediaDailyNews, Wayne Friedman - Friday, June 15, 2012
Although its teams are not in the biggest TV markets, game t ...
- Under Armour And NBA Fix Courts
Marketing Daily, Karl Greenberg - Monday, June 11, 2012
Under Armour and the National Basketball Association (NBA) are refurbishing five ci ...
- Right Guard Scores Off Basketball Doc
Marketing Daily, Aaron Baar - Sunday, June 10, 2012
This year's Olympics mark an important anniversary for basketball fans. It's t ...
- Pac-12 Sports Favors TV Everywhere Approach
MediaDailyNews, David Goetzl - Friday, June 8, 2012
The Pac-12 networks will have a TV Everywhere-style offering starting when t ...
- WNBA, Marketers Honor 40th Anniversary Of Title IX
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 6, 2012
The league is planning a season-long series of events to celebrate t ...
- Boost Mobile Backs NBA D-League Tryouts
Marketing Daily, Karl Greenberg - Friday, June 1, 2012
The NBA Development League will hold a second annual set of Boo ...