- FTC Bans Behavioral Targeting At Kids' Sites
Online Media Daily, Wendy Davis - Wednesday, December 19, 2012
The Federal Trade Commission has expanded children's privacy rules by prohibiting onli ...
- TurboTax Moves Email Pitch Into SMS
Online Media Daily, David Goetzl - Wednesday, December 12, 2012
TurboTax is moving to take an effective email program and expand ...
- Privacy Policy Fail: Company Tells Users To Change IP Addresses, Stop Clicking On Ads
PolicyBlog, Wendy Davis - Wednesday, December 12, 2012
You'd think that a company that offers opt-out instructions in its priva ...
- Targeting The App Habit? Avoid Mondays
Data and Targeting Insider, Steve Smith - Friday, December 7, 2012
Apps are rendering a unique data set for media and marketers. Th ...
- App Time Gains On TV
Online Media Daily, Mark Walsh - Wednesday, December 5, 2012
In a study last year, mobile advertising and analytics firm Flurry indicat ...
- Most Adults Don't Want Marketers To Collect Data From Children
Online Media Daily, Wendy Davis - Thursday, December 6, 2012
Eight out of 10 adults say advertisers shouldn't collect information about children ...
- Jumptap Teams With BlueKai
Raw, Mark Walsh - Tuesday, November 27, 2012
BlueKai in September
extended its Data Activation System to the mobi ...
- Changing Behaviors: Who Asked Magazines To Get 'Interactive' Anyway?
Data and Targeting Insider, Steve Smith - Monday, November 19, 2012
For over a decade print media has struggled to make a strong ...
- Can We Retrain Desktop Users To Behave Like Tablet Owners?
Data and Targeting Insider, Steve Smith - Friday, November 9, 2012
Rather than just track behaviors online, can publishers also change user behavio ...
- Waze Gets Into Ads
Raw, Karl Greenberg - Wednesday, November 7, 2012
Waze launching launching ad platform for first time. ...
- Smartphone Apps Market Cigarettes To Kids
Marketing Daily, Karl Greenberg - Thursday, October 25, 2012
A new study published in the journal Tobacco Control suggests smartphone applicatio ...
- Yahoo To Ignore IE10 Do-Not-Track Requests
PolicyBlog, Wendy Davis - Friday, October 26, 2012
Several weeks ago, the self-regulatory group Digital Advertising Alliance said that membe ...
- Point-Of-Gaze: Tracking The Shoppers' Eyes
Data and Targeting Insider, Steve Smith - Friday, October 19, 2012
In a cool new use of eye-gaze behavioral tracking, two companies a ...
- Telenav Acquires Hyper-Local Mobile Ad Targeting Co
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 17, 2012
Brands now have the ability target ads through a Telenav platform ...
- We Know What You Watched -- And Tweeted -- Last Summer
Data and Targeting Insider, Steve Smith - Friday, October 12, 2012
A new "historical intent targeting" tool from LocalResponse raises the interesting questi ...
- 30-60 Sec Video Ads Tops Engagement; 1-2 Minutes Tops Viewing
Research Brief, Jack Loechner - Thursday, October 11, 2012
According to a recent Jun Group study, the vast majority of today ...
- Local Offer Network Launches Catalyst Platform
Online Media Daily, Fern Siegel - Tuesday, October 9, 2012
Local Offer Network, a provider of e-commerce technology, data and services, h ...
- Show Notes: The Machine In Don Draper's Garden
Data and Targeting Insider, Steve Smith - Friday, October 5, 2012
As automation rapidly dominates online advertising, people in the industry have beg ...
- Rockefeller Blasts Ad Industry's Privacy Principles
Online Media Daily, Wendy Davis - Wednesday, October 3, 2012
The head of the Senate Commerce Committee is urging the Federal Tra ...
- Modeling Behavior To Target Smarter
Metrics Insider, Michael Kaushansky - Wednesday, October 3, 2012
Most online marketers now embrace behavioral-based targeting. As more and more markete ...
- W3C Says Consensus About Do-Not-Track Might Not Come Any Time Soon
PolicyBlog, Wendy Davis - Tuesday, October 2, 2012
The W3C's Tracking Protection Working Group -- which is trying to devel ...
- Moments, Media and Modes: Devices Offer A Big Do-Over
Data and Targeting Insider, Steve Smith - Friday, September 28, 2012
Don't define the post-PC era as merely "always on" or multii-screen." T ...
- Canadian Marketers Boost Digital Video Ad Spend; Look to GRPs, Targeting
VidBlog, Daisy Whitney - Wednesday, September 26, 2012
Online video has been slow to gather speed north of the borde ...
- Moods, Moments, Contexts: OMMA Mobile Finds A New Context In London
MoBlog, Steve Smith - Wednesday, September 19, 2012
Just as OMMA Mobile shifted its own context in hosting our fir ...
- Will iOS 6 Users Even Find The Limited Ad Tracking Toggle?
MoBlog, Steve Smith - Monday, September 17, 2012
We now have a few more hints about the limited nature ...
- Showrooming Is More About Confidence Than Comparison
Data and Targeting Insider, Steve Smith - Friday, September 7, 2012
A new consumer behavior has emerged, using smartphones in store aisles. B ...
- The Emotional Complexity Of Coffee And Donuts
Data and Targeting Insider, Steve Smith - Friday, August 31, 2012
Can marketers use smartphone surveys to tap into the deepest motives a ...
- American Heart Association Targets Awareness With Engagement, Reaps Donation Interest
Data and Targeting Insider, Steve Smith - Friday, August 10, 2012
By targeting the right audience with ads that encouraged interaction and informati ...
- Will Nielsen's Cross-Platform Model Lead To Set-Top-Box TV Ad Targeting?
Data and Targeting Insider, Laurie Sullivan - Thursday, August 9, 2012
The advertising industry hasn't quite managed to target TV ads per househol ...
- A New Way to Buy Online Video Audiences
VidBlog, Daisy Whitney - Monday, August 6, 2012
A pet food maker wanting to expand its reach with online vid ...