- Smartphone Apps Market Cigarettes To Kids
Marketing Daily, Karl Greenberg - Thursday, October 25, 2012
A new study published in the journal Tobacco Control suggests smartphone applicatio ...
- Yahoo To Ignore IE10 Do-Not-Track Requests
PolicyBlog, Wendy Davis - Friday, October 26, 2012
Several weeks ago, the self-regulatory group Digital Advertising Alliance said that membe ...
- Point-Of-Gaze: Tracking The Shoppers' Eyes
Data and Targeting Insider, Steve Smith - Friday, October 19, 2012
In a cool new use of eye-gaze behavioral tracking, two companies a ...
- Telenav Acquires Hyper-Local Mobile Ad Targeting Co
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 17, 2012
Brands now have the ability target ads through a Telenav platform ...
- We Know What You Watched -- And Tweeted -- Last Summer
Data and Targeting Insider, Steve Smith - Friday, October 12, 2012
A new "historical intent targeting" tool from LocalResponse raises the interesting questi ...
- 30-60 Sec Video Ads Tops Engagement; 1-2 Minutes Tops Viewing
Research Brief, Jack Loechner - Thursday, October 11, 2012
According to a recent Jun Group study, the vast majority of today ...
- Local Offer Network Launches Catalyst Platform
Online Media Daily, Fern Siegel - Tuesday, October 9, 2012
Local Offer Network, a provider of e-commerce technology, data and services, h ...
- Show Notes: The Machine In Don Draper's Garden
Data and Targeting Insider, Steve Smith - Friday, October 5, 2012
As automation rapidly dominates online advertising, people in the industry have beg ...
- Rockefeller Blasts Ad Industry's Privacy Principles
Online Media Daily, Wendy Davis - Wednesday, October 3, 2012
The head of the Senate Commerce Committee is urging the Federal Tra ...
- Modeling Behavior To Target Smarter
Metrics Insider, Michael Kaushansky - Wednesday, October 3, 2012
Most online marketers now embrace behavioral-based targeting. As more and more markete ...
- W3C Says Consensus About Do-Not-Track Might Not Come Any Time Soon
PolicyBlog, Wendy Davis - Tuesday, October 2, 2012
The W3C's Tracking Protection Working Group -- which is trying to devel ...