- Social, Mobile Hotter Than Ever in 2011
Marketing Daily, Karlene Lukovitz - Friday, December 30, 2011
Social media and mobile marketing continued to heat up in the food/bevera ...
- Wal-Mart Pulls Enfamil Newborn Formula After Death
Marketing Daily - Top of the News, Thom Forbes - Friday, December 23, 2011
How does a product recover from new reports that it is perha ...
- Healthy Kids' Eating Habits Start at Home
Marketing: Health, Anne Marie Kelly - Friday, December 23, 2011
The apple doesn't fall far from the tree when it comes ...
- Pepsi Plugs 2 Super Bowl Spots
MediaDailyNews, David Goetzl - Wednesday, December 21, 2011
PepsiCo, which had said it would be back in the Super Bo ...
- Kraft, General Mills Launching Many Products In '12
Marketing Daily, Karlene Lukovitz - Tuesday, December 20, 2011
Kraft has 70 launches on tap for Q1; General Mills plans ...
- Beaulieu Vineyard Fights Hunger With Social Effort
Marketing Daily, Tanya Gazdik - Tuesday, December 20, 2011
The Napa, Calif.-based winery started a program in the fall with donatio ...
- Marketing To Kids Proposal Gets Another Setback
Marketing Daily, Karlene Lukovitz - Friday, December 16, 2011
The food industry has lobbied heavily against the voluntary proposal, maintaining th ...
- Coca-Cola, PepsiCo Race To Green
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 16, 2011
The war between Coca-Cola and PepsiCo over bottling innovations has entered ...
- Mountain Dew Jumps On Facebook Timeline Pages
Marketing Daily, Karlene Lukovitz - Thursday, December 15, 2011
Mountain Dew is among the first brands to let its fans personali ...
- Dr Pepper Preps Price Hike
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 14, 2011
Larry Young, Dr Pepper Snapple Group Inc. President and CEO, said Mond ...
- Heineken's 'Sunrise' Effort Encourages Responsibility
Marketing Daily, Tanya Gazdik - Tuesday, December 13, 2011
The new theme, "Sunrise belongs to moderate drinkers," is a part ...
- Single-Serve Now 7.5% Of U.S. Coffee Sales
Marketing Daily, Karlene Lukovitz - Tuesday, December 13, 2011
Single-serve coffee formats, a category "scarcely worth tracking" five years ago, n ...
- Budweiser's 'Big Time' To Make ABC Debut
MediaDailyNews, Wayne Friedman - Monday, December 12, 2011
Budweiser's Internet/social media marketing/video effort about everyday people pursuing their mostly b ...
- Sara Lee Moving Meat HQ Back to Chicago
Marketing Daily, Karlene Lukovitz - Friday, December 9, 2011
When it splits into two publicly traded companies early next year, Sa ...
- Burger King To Feature Coke's Freestyle Machine
Marketing Daily, Karlene Lukovitz - Wednesday, December 7, 2011
Installation in BK's company-owned stores alone will up the number of Freestyl ...
- Shoppers Are Savvier, Seek More Deals
Marketing Daily, Karl Greenberg - Tuesday, December 6, 2011
The American Pantry Study revealed that 80% of shoppers like to s ...
- Coke's White Can Tanks
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 1, 2011
Coca-Cola Co. is switching back to red just one month after rolli ...
- Heineken Consolidates $350M Global Media In Shop Shootout
MediaDailyNews, Steve McClellan - Wednesday, November 30, 2011
Dutch brewing giant Heineken International is conducting a consolidation review of i ...
- Coke Enlists Checkpoints App To Push User Engagement
Online Media Daily, Steve Smith - Tuesday, November 29, 2011
Those white Coke cans on retailer shelves this holiday season are drawi ...
- Study Heightens Concerns About BPA Levels In Cans
Marketing Daily, Karlene Lukovitz - Monday, November 28, 2011
Studies have shown that BPA mimics the action of female reproductive hormon ...
- Coca-Cola Taps Natasha Bedingfield For Holiday Campaign
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 28, 2011
Coca-Cola has tapped pop star Natasha Bedingfield for its 2011 fully integrat ...
- Holiday Liquor Spots: Yellow Tail Jumps Ahead
Marketing Daily, Karlene Lukovitz - Wednesday, November 23, 2011
Scores of Yellow Tail bottles gobble away as they scramble to arran ...
- QR Codes Promote Coke's Campaign Despite Challenges
Online Media Daily, Laurie Sullivan - Wednesday, November 23, 2011
ScanBuy will support QR codes appearing on "tens of billions of Coca-Co ...
- Grey Grabs Mike's
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 22, 2011
Grey has won creative ad duties for Mike's Hard Lemonade after ...
- Then: Ortiz Signs New Deal With Tiger's Team
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 18, 2011
Fuse Science, which recently signed Tiger Woods to its roster of spor ...
- Anheuser-Busch InBev And DDB Part Ways
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 17, 2011
DDB has terminated its global contract with Anheuser-Busch InBev, freeing the agen ...
- Corona Brings Back Longtime Holiday Spot
Marketing Daily, Tanya Gazdik - Thursday, November 17, 2011
Crown Imports LLC's Corona Extra and Corona Light are bringing back the ...
- Pepsi Changes View Of TV Advertising
MediaDailyNews, Steve McClellan - Wednesday, November 16, 2011
The 30-second TV spot is far from dead -- but the ti ...
- Papa John's Drops Coke In Favor of Pepsi
Marketing Daily, Karlene Lukovitz - Monday, November 14, 2011
Pizza chain says Mountain Dew was a big factor. ...
- Coke Marketing Exec Delineates Keys To Success
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 14, 2011
At ad:tech New York 2011, Wendy Clark, SVP of integrated marketing communicatio ...