- The Cause That Refreshes: Project Boosts Pepsi Brand, Not Sales
The Social Graf, Erik Sass - Monday, January 31, 2011
One year in, the Pepsi Refresh Project encapsulates both the potential ...
- As Consumer Prices Head Up, No Brand Is Safe
Marketing Daily, Karl Greenberg - Wednesday, January 26, 2011
Just as the economy is clawing its way out of the dit ...
- NPD: 50% Of Consumers Check Nutrition Facts Label
Marketing Daily, Karlene Lukovitz - Wednesday, January 26, 2011
With the food industry's new "Nutrition Keys" front-of-pack label making news, markete ...
- Industry's FOP Label System Draws Heavy Flak
Marketing Daily, Karlene Lukovitz - Tuesday, January 25, 2011
The objections focused on accusations that the initiative amounts to a self-servi ...
- Anheuser-Busch Puts Stella Artois In Super Bowl Lineup
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 21, 2011
For the first time the company will promote an import beer. A ...
- Coca-Cola to Increase Stake in Honest Tea
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 20, 2011
The beverage giant has the regulatory go-ahead from the Federal Trade Commissi ...
- Coca-Cola Marketing Strong, But Kraft Is Shaky
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 20, 2011
Research firm Datamonitor compiled a list of successful consumer-packaged goods last yea ...
- GAO: FDA Needs More Probe Power Re Certain Claims
Marketing Daily, Karlene Lukovitz - Tuesday, January 18, 2011
A new study from the U.S. Government Accountability Office concludes that t ...
- Coca-Cola Japan Intros Virtual Vending Prize Promo
Marketing Daily, Karlene Lukovitz - Tuesday, January 18, 2011
Now through Feb. 13, members of the region's Coca-Cola Park loyalty cl ...
- With Recession On Wane, Wine Drinkers Migrate Back Up the Grape Vine
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 18, 2011
Consumers had left off buying pricey wine during the recession. Over t ...
- Moms Launch 'Adult' Chocolate Milk
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 17, 2011
Two moms launched Adult Beverage Co. in 2009 as a vodka-based "Adul ...
- Starbucks Supersized Iced Beverages With 'Trenta' Size
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 17, 2011
Starbucks says it will start selling cold drinks in a 31-ounce "Trent ...
- 42Below Vodka Drinks To Vice TV
MediaDailyNews, Karlene Lukovitz - Friday, January 14, 2011
Bacardi Limited's 42Below vodka is the exclusive sponsor of the latest W ...
- PepsiCo Goes All In For Super Bowl With 7 Spots
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 14, 2011
The Purchase, NY company "only" had four spots in the game la ...
- Gen Y Changing Alcoholic Beverages Marketplace
Marketing Daily, Karlene Lukovitz - Thursday, January 13, 2011
These consumers will make up fully 40% of Americans 21 and old ...
- Good Earth Launches Tag Quote Contest
Marketing Daily, - Wednesday, January 12, 2011
A new Good Earth Tea contest encourages consumers to submit original quot ...
- What Does 'Live Positively' Mean To You?
Marketing Daily - Top of the News, Thom Forbes - Thursday, January 13, 2011
Quick, and no Googling or Binging before you answer, please. When y ...
- Seattle's Best Launches First Ad Campaign
Around the Net In Media, Fern Siegel - Tuesday, January 11, 2011
The 'Anywhere Coffee Is Needed' campaign depicts people in unexpected situations a ...
- Jessica Szohr, Star Of 'Gossip Girl,' Pitches Sobe In 'SI' Swimsuit Issue
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 7, 2011
"Gossip Girl"'s Jessica Szohr, who plays Vanessa Abrams in the show, wi ...
- Top Marketing Exec At Anheuser-Busch Is Leaving
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 7, 2011
Keith Levy, Anheuser-Busch's VP-marketing, is leaving the brewer, which has struggled ...
- PepsiCo Pulls Controversial Video Entry From Site
Marketing Daily, Karlene Lukovitz - Wednesday, January 5, 2011
The video entry that has caused the stir, "Feed the Flock," sho ...
- Starbucks Could Lose Out On Surge In Home Coffee Brewing
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 5, 2011
They were big on the holiday gift lists: Keurig Home Brewers, whi ...
- Groups Ask FDA For Soda Health Warnings
Marketing Daily, - Tuesday, January 4, 2011
The Center for Science in the Public Interest (CSPI) and other heal ...
- 'X Factor' Drinks In Pepsi Sponsorship
MediaDailyNews, Wayne Friedman - Tuesday, January 4, 2011
Looking to create the commercial mojo that rival Coca-Cola has on "Americ ...
- Evian's 'Live Young' Takes Urban Turn For 2011
Marketing Daily, Karlene Lukovitz - Monday, January 3, 2011
Rather than attempt to one-up those videos/commercials -- which are still generati ...
- Coca-Cola Finishes Social-Media Project
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 3, 2011
Expedition 206 is not back from the South Pole, K2, the moo ...
- MEDIA's Agency of the Year 2010: Client: Pepsi
Media Magazine, Jack Feuer - Wednesday, January 5, 2011
Britney's belly didn't make it to the Big Game, but because s ...
- OMMA's Agency of the Year 2010: Best Use of Social Media: HUGE
OMMA Magazine, John Capone - Wednesday, January 5, 2011
When Pepsi opted not to advertise in the Super Bowl in 20 ...
- OMMA's Agency of the Year 2010: Best Creative: Pereira and O'Dell
OMMA Magazine, John Capone - Wednesday, January 5, 2011
"For us, 2010 was the year of integration," says PJ Pereira, co-found ...