- Pepsi Brings Amaro, Elton John, Philbin To Bowl
Marketing Daily, Karlene Lukovitz - Tuesday, January 31, 2012
Flagship Pepsi's "King's Court" features 201's "The X Factor" winner Melanie Ama ...
- Analysts: Pepsi Bets On Indulgences
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 31, 2012
Call it the beverage version of auto business: when the going ge ...
- PepsiCo Silent On CEO, Marketing
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 30, 2012
PepsiCo has declined to comment on reports that it is grooming certa ...
- Countdown To The Super Bowl
Marketing Daily, Nina Lentini - Monday, January 30, 2012
Polar bears. They're just like us. They occasionally lose their footing ...
- Coke Integrates Live-Stream, Social For Bowl
Marketing Daily, Karlene Lukovitz - Thursday, January 26, 2012
The big news is that the bears will be reacting to t ...
- Jones Soda Goes Sporting
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 26, 2012
Jones Soda is to sponsor 365 Sports' Winter Sports Series in Canad ...
- Innocent Drinks Gets New Marketing Chief
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 26, 2012
Innocent Drinks has promoted innovation leader Douglas Lamont to marketing director aft ...
- USDA Releases New School Meals Nutrition Standards
Marketing Daily, Karlene Lukovitz - Wednesday, January 25, 2012
The new nutrition standards call for USDA-subsidized breakfasts and lunches to off ...
- Study: Body Processes HFCS, Sugar Differently
Marketing Daily, Karlene Lukovitz - Wednesday, January 25, 2012
A new study has found that there are differences in how t ...
- Coke Freestyle Rolling Out To 100+ Sodexo Locations
Marketing Daily, Karlene Lukovitz - Monday, January 23, 2012
Food services and management company Sodexo plans to install Coca-Cola Freestyle vendi ...
- Boomer Consumer Aging Out?
Engage:Boomers, Derek Dunham - Monday, January 23, 2012
Aside from exercise, a popular New Year's resolution is "eating better." ...
- Pepsi MAX Video Contest Seeks Passionate Fans
Marketing Daily, Karlene Lukovitz - Saturday, January 14, 2012
A new "Pepsi MAX for Life" video contest will reward two winne ...
- PepsiCo Likely To Up Investment In Soft Drink Brands
Marketing Daily, Karlene Lukovitz - Friday, January 13, 2012
A months-long internal strategic review of 2012's business plan by PepsiCo's directo ...
- Coke Using Tumblr To Engage Teens
Marketing Daily, Karlene Lukovitz - Friday, January 13, 2012
Coca-Cola has created a Tumblr account, Happiness Is, to engage with te ...
- Coke, Pepsi On O.J. Fungicide
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 13, 2012
Coca-Cola's Simply Orange and Minute Maid, along with PepsiCo Inc.'s Tropicana, a ...
- Healthy Lifestyles Trail Other Family Priorities
Marketing Daily, Karlene Lukovitz - Thursday, January 12, 2012
As marketers of products for children and families are increasingly discovering, fami ...
- U.S. Obesity Down A Bit In 2011
Marketing Daily, Karlene Lukovitz - Thursday, January 12, 2012
A new Gallup report shows that obesity in America declined slightly betwe ...
- 'Modern Family's' Vergara Set For New Diet Pepsi Spot
MediaDailyNews, Joe Mandese - Wednesday, January 11, 2012
"Modern Family" star Sofia Vergara, who attributes part of the success ...
- 'Chuck' Actress Strahovski In SoBe Skinsuit
Marketing Daily, Karl Greenberg - Tuesday, January 10, 2012
PepsiCo's SoBe Lifewater with Coconut Water is getting skin with "Chuck" actre ...
- 'Modern Family's' Vergara Set For New Diet Pepsi Spot
Raw, Joe Mandese - Wednesday, January 11, 2012
"Modern Family" star Sofia Vergara, who attributes part of the success ...
- New OJ Campaign Targets Non-Loyalists
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 9, 2012
Marketing executives at the Florida Department of Citrus today face the agency ...
- PepsiCo Says 'New York Post' Was Wrong
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 6, 2012
PepsiCo has denied reports that it is looking to cut around 4,0 ...
- Pepsi May Cut 4,000 Jobs
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 5, 2012
PepsiCo CEO Indra Nooyi is considering laying off roughly 4,000 workers ...
- Starbucks Raising Some In-Store Coffee Prices
Marketing Daily, Karlene Lukovitz - Wednesday, January 4, 2012
Starbucks is raising in-store coffee prices by 1% on average in Northea ...
- A-B InBev Hires Former ESPN Marketer
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 4, 2012
Anheuser-Busch InBev has hired Blaise D'Sylva, a former sales director at ESP ...
- Gatorade, When Sports Equipment Isn't Enough
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 4, 2012
Gatorade wants you to know that if you're trying to win t ...
- Anheuser-Busch Names Marketing Exec
Marketing Daily, Tanya Gazdik - Wednesday, January 4, 2012
Anheuser-Busch named Blaise D'Sylva to lead its U.S. media, sports and entertainme ...