- Nespresso First-Ever U.S. Television Campaign
Marketing Daily, Karl Greenberg - Monday, April 30, 2012
The division of Nestle is doing its first-ever TV ad campaign ...
- TV Ads Linked To Unhealthy Diets
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 30, 2012
A new study says fast food and alcohol advertising on television h ...
- A-B InBev Global CMO Steps Down
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 27, 2012
Anheuser-Busch InBev Global Chief Marketing Officer Chris Burggraeve has stepped down a ...
- Harris Breaks Out Top Beverage Brands
Marketing Daily, Karlene Lukovitz - Wednesday, April 25, 2012
Harris Interactive has provided more detail on the equity rankings of bevera ...
- Tetley: 'Wills & Kates' Get Year Of Free Tea
Marketing Daily, Karlene Lukovitz - Thursday, April 26, 2012
To celebrate the first wedding anniversary of the Duke and Duchess ...
- Taco Trucks Drive Dos Equis' 'Brave' Marketing
MediaDailyNews, Erik Sass - Wednesday, April 25, 2012
Food and beverage marketers are turning to a (relatively) new urban phenomeno ...
- Trop50 Extends Products -- And 'Girlfriends' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, April 24, 2012
PepsiCo continues to build on the impressive success of its half-the-calories juic ...
- Organic Heats Up, Breaks $30 Billion Mark
Marketing Daily, Sarah Mahoney - Tuesday, April 24, 2012
America's passion for all things organic is re-gathering steam: The Organic Tra ...
- Corona Invites Viewers To Break Free From Rut
Marketing Daily, Tanya Gazdik - Saturday, April 21, 2012
Corona Light is debuting a national marketing campaign that encourages consumers ...
- Pepsi Next Takes Over BuzzFeed
Marketing Daily, Karlene Lukovitz - Thursday, April 19, 2012
Pepsi Next took over BuzzFeed.com April 19 to promote its "Try ...
- Marketers Try Weird Flavors
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 19, 2012
Have a bacon milkshake, or a bacon-flavored chocolate bar, or PB&J vodk ...
- Craft Beers In Cans
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 19, 2012
Craft brewers are hoping their customers don't mind getting canned. Harpoon Brewer ...
- Mountain Dew Aims Urban
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 19, 2012
Eighty percent of Mountain Dew drinkers are white, according to iTrack Dat ...
- Spotify Teams With Coke, Launches Branded Apps
Online Media Daily, Mark Walsh - Wednesday, April 18, 2012
Spotify announced a broad new partnership Wednesday with Coca-Cola and launched ...
- Smoothie King: Write Us A Jingle
Marketing Daily, Karlene Lukovitz - Wednesday, April 18, 2012
The campaign, from Smoothie King agency Saeger Media Group, includes Facebook ad ...
- Coca-Cola Sees 8% Q1 Profit Gain
Marketing Daily, Karlene Lukovitz - Tuesday, April 17, 2012
Coca-Cola's net income gained 8% in its fiscal Q1, driven by ...
- Pfizer-Nestle Deal In Formulaic Stage
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 18, 2012
Reporters around the world have been scrambling to catch up with ...
- Coke Pours More Marketing Efforts Into Olympics
MediaDailyNews, David Goetzl - Tuesday, April 17, 2012
Coca-Cola is heating up its marketing efforts for this summer's Olympics, vers ...
- Riunite Cultivates Wine Fans At NASCAR
Marketing Daily, Karlene Lukovitz - Monday, April 16, 2012
While NASCAR fans are a hugely fertile and loyal marketing target f ...
- Budweiser: The Coke Of Beers?
Around the Net In Brand Marketing, Nina Lentini - Friday, April 13, 2012
AB InBev is off to Ukraine, where it begins stocking the shelv ...
- Dr Pepper Ties In With 'Marvel's The Avengers'
Marketing Daily, Karlene Lukovitz - Thursday, April 12, 2012
Dr Pepper has partnered with Marvel Entertainment for a multiplatform campaign center ...
- FTC: Alcoholic Bevs Must Supply Data For Ad Study
Marketing Daily, Karlene Lukovitz - Thursday, April 12, 2012
The Federal Trade Commission has ordered 14 major alcoholic beverage advertisers ...
- Kim Crawford Wines Pairs Art Event, Campaign Shoot
Marketing Daily, Karlene Lukovitz - Tuesday, April 10, 2012
The campaign seeks to convey the New Zealand wine label's "history ...
- Canada's Tempest in a Juice Glass
The Social Graf, Erik Sass - Tuesday, April 10, 2012
For most big brands there often comes a moment in which th ...
- Tree Top: The Difference Is Local
Marketing Daily, Karl Greenberg - Monday, April 9, 2012
Is all apple juice created equal? Tree Top, a 52-year-old apple jui ...
- Tecate Light Racing Deal Pays Off
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 6, 2012
Each spring for the last 12 years, Tecate backed a racing eve ...
- Pepsi Next Offers Internet 'Taste Test'
Marketing Daily, Karlene Lukovitz - Thursday, April 5, 2012
The campaign is encouraging consumers to try Pepsi Next at sampling even ...
- Brisk Iced Tea Bottles Unlock Star Wars Game Content
Marketing Daily, Karlene Lukovitz - Tuesday, April 3, 2012
For a limited time, bottles of Brisk Iced Tea bearing Microsoft ta ...
- Heineken Touts Newcastle Brown Ale
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 3, 2012
The U.S. arm of Heineken is launching TV ads for its Newcast ...