- Weather Caps Memorial Day Beverage Sales
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 31, 2013
Summer is getting off to a slow start for beverage sales ...
- Industries Meet Calorie-Cutting Pledge Early
Marketing Daily, Karlene Lukovitz - Thursday, May 30, 2013
With the industry under mounting pressure for contributing to America's obesity crisi ...
- Country Time: Lemonade 'Stand-Tacular' Aids Kids
Marketing Daily, Karlene Lukovitz - Wednesday, May 29, 2013
Kraft Foods' Country Time Lemonade has launched a "Great American Lemonade Stand-Tacula ...
- Voluntary Alcohol Nutrients Labeling Approved
Marketing Daily, Karlene Lukovitz - Thursday, May 30, 2013
The Alcohol and Tobacco Tax and Trade Bureau (TTB) has made ...
- Report: Alcohol Leaders Lag In Social Video Sharing
Marketing Daily, Karlene Lukovitz - Tuesday, May 28, 2013
Overall, video sharing in the alcohol sector increased 1,593% from Q4 20 ...
- Corona Invites Fans To 'Live It, Share It, Win It'
Marketing Daily, Tanya Gazdik - Wednesday, May 29, 2013
Crown Imports' Corona Extra and Corona Light brands are offering a varie ...
- TV Star Ashley Benson Touts 7-Eleven Slurpees
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 24, 2013
7-Eleven Inc. is launching #AWESUMMER Slurpee Days. From May 24 through M ...
- Fat Tire 'Pairs Well With People'
Marketing Daily, Tanya Gazdik - Friday, May 24, 2013
New Belgium Brewing, the nation's third-largest craft brewer, is launching a campai ...
- Beer Category Grows Most In Brand Rankings
Marketing Daily, Tanya Gazdik - Thursday, May 23, 2013
Beer was the highest growth category in this year's BrandZ rankings ...
- Snapple Co-Founder And Taste Arbiter, Dies At 80
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 23, 2013
If the secret sauce in Snapple's decades-long overnight success story was "quir ...
- Miller64 Partners With Former Pro Athletes
Marketing Daily, Tanya Gazdik - Monday, May 20, 2013
Miller64 is launching "GO64," a summer-long initiative that will include local event ...
- In Peru: Billboard Ads You Can Drink
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 16, 2013
A Clear Channel billboard in Peru, the first to extract drinking wat ...
- Gevalia Rolls Out Videos, Facebook Sampling Game
Marketing Daily, Karlene Lukovitz - Monday, May 13, 2013
Continuing its full-on assault to gain share in the U.S. retail marke ...
- Pepsi Fountain Takes On Coca-Cola Freestyle
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 13, 2013
PepsiCo plans to start testing the “Touch Tower” fountain at restaurants. T ...
- Caffeinated Gum: Tip Of Consumers' Additives Concerns
Marketing Daily, Karlene Lukovitz - Friday, May 10, 2013
The news that Wrigley has put the brakes on its new Ale ...
- Starbucks Expands Keurig Portfolio
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 9, 2013
Starbucks has extended its agreement with Green Mountain Coffee Roasters, tripling t ...
- Crystal Light To Host Mega Words With Friends Game
Marketing Daily, Karlene Lukovitz - Wednesday, May 8, 2013
The event will mark the first time that fans in all U. ...
- Coke Takes Its Anti-Obesity Initiative On The Road
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 9, 2013
Coca-Cola is going all-in, and all-over, with the global anti-obesity initiative ...
- Who's Drinking Wine With Dinner?
Marketing Daily, Nina Lentini - Wednesday, May 8, 2013
Top 10 DMAs in which adults drink wine with their dinner: ...
- Embattled 'Junk' Food Looks To Emerging Markets
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 8, 2013
Taking an arrow from New York mayor Michael Bloomberg's quiver, a bi ...
- Monster, City Official In Dueling Lawsuits
Marketing Daily, Karlene Lukovitz - Monday, May 6, 2013
Monster's suit charges that Herrera is making illegal demands that Monster chan ...
- Who's Using Artificial Sweeteners?
Marketing Daily, Nina Lentini - Monday, May 6, 2013
Top 10 DMAs in which adults have used artificial sweeteners in t ...
- Life Is Good' Partners With Smuckers For Coffee
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 3, 2013
J.M. Smucker, the Orrville, Ohio-based maker of Folgers, is partnering with Li ...
- Kraft Mac & Cheese Launches New Hispanic Creative
Marketing Daily, Karlene Lukovitz - Thursday, May 2, 2013
Having scored a hit with the Hispanic campaign it launched last yea ...
- Who's Buying Vanilla Soy Milk?
Marketing Daily, Nina Lentini - Friday, May 3, 2013
Top 10 DMA's where adults have used vanilla soy milk in t ...
- PepsiCo Pulls Controversial Online Mountain Dew Ad
Marketing Daily, Karlene Lukovitz - Thursday, May 2, 2013
Regarding the Tyler spot controversy, Laura Ries, president of the Ries &am ...
- 'Bud Light Music First' Includes Live Nation, Myspace
Marketing Daily, Tanya Gazdik - Wednesday, May 1, 2013
Bud Light is announcing an initiative that brings consumers first-of-its-kind experiences fuel ...