- Uma Thurman Graces Campari's 2014 Calendar
Marketing Daily, Karlene Lukovitz - Wednesday, July 31, 2013
Actress Uma Thurman is the star of Campari's 2014 (15th annual) calen ...
- NYC Soda Ban Defeated Again; City To Appeal
Marketing Daily, Karlene Lukovitz - Wednesday, July 31, 2013
A New York State appeals court has upheld an earlier ruling ...
- Anheuser-Busch Tops In Sponsorships
Marketing Daily, Tanya Gazdik - Monday, July 29, 2013
Sponsorship spending on fairs, festivals and annual events is expected to tot ...
- Report: Sports Drinks' Growth To Slow Somewhat
Marketing Daily, Karlene Lukovitz - Friday, July 26, 2013
The beverages have seen cumulative five-year growth of 25%, despite a do ...
- New Dust Cutter Lemonades Stress Authentic Origins
Marketing Daily, Karlene Lukovitz - Wednesday, July 24, 2013
Even in today's crowded, intensely competitive beverages category, the occasional new bra ...
- Ocean Spray Names Global CMO
Marketing Daily, Karlene Lukovitz - Wednesday, July 24, 2013
Ocean Spray Cranberries, Inc. has appointed Thano Chaltas as its first glob ...
- PepsiCo's Answer To Activist Peltz: Bubbly Results
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 25, 2013
PepsiCo's surprisingly strong results yesterday would seem to add up to ...
- Ocean Spray Names Global CMO
Raw, Karlene Lukovitz - Wednesday, July 24, 2013
Ocean Spray Cranberries, Inc. has appointed Thano Chaltas as its first glob ...
- DPSG, CSPI Settle 7Up Antioxidant Suit
Marketing Daily, Karlene Lukovitz - Monday, July 22, 2013
Dr Pepper Snapple Group and nutrition advocacy group Center for Science ...
- Countdown To Zero
Garfield at Large, Bob Garfield - Monday, July 22, 2013
The tragic fact is that Coke is increasingly not consumed responsibly. ...
- Peltz Wants To Trade Pepsi Cola For Mondelez
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 18, 2013
Robinson Cano, the New York Yankee's best position player, spun off baseball-centr ...
- Single-Cup Coffee Sales Leaped 82% In 2012
Marketing Daily, Karlene Lukovitz - Tuesday, July 16, 2013
Single-cup brew coffee sales continued their massive growth last year, with doll ...
- Athletes Give "One More" For Love Of The Game
Out to Launch, Amy Corr - Wednesday, July 17, 2013
Melting ice reveals hidden surprise. What show are your kids watching? Let ...
- Forrester: Healthy Brands Are 'TRUE'
Marketing Daily, Karl Greenberg - Monday, July 15, 2013
The best overall brands in health and beauty, and food and bevera ...
- Study Says Artificial Sweeteners Harmful; ABA Scoffs
Marketing Daily, Karlene Lukovitz - Thursday, July 11, 2013
A Purdue University professor has released a report that concludes that freque ...
- Neuro Bliss Stages Public 'Hammock Hangouts'
Marketing Daily, Karlene Lukovitz - Tuesday, July 9, 2013
Neuro Bliss, a beverage positioned as a stress-reducer, is running a "Bli ...
- Snapple Promotion Offers Fans ... 'Nothing'
Marketing Daily, Karlene Lukovitz - Monday, July 8, 2013
In a tongue-in-cheek twist on brands' ubiquitous giveaway promotions, Snapple has launch ...
- Newcastle Brown Ale Celebrates 'Independence Eve'
Marketing Daily, Tanya Gazdik - Tuesday, July 2, 2013
British beer Newcastle Brown Ale is latching onto the Fourth of Ju ...
- Coca-Cola Campaign Celebrates Mexican Soccer Team
Marketing Daily, Karlene Lukovitz - Tuesday, July 2, 2013
Other elements of the campaign include "Plaza Coca-Cola," a year-round events progr ...
- Pernod Ricard USA Expanding Spirits Marketing Team
Marketing Daily, Karlene Lukovitz - Tuesday, July 2, 2013
Pernod Ricard USA has announced a reorganization and expansion of its spiri ...
- Red Robin Offers 'Can-Crafted Cocktails'
Marketing Daily, Karlene Lukovitz - Tuesday, July 2, 2013
This summer, Red Robin Gourmet Burgers is offering two cocktail varieties serv ...