- Forget Big Data -- It's The Little Data That Counts
MediaDailyNews, George Simpson - Friday, August 30, 2013
I knew we had crossed the Rubicon when the other night, ...
- PINCHme Encourages Consumers To Trade Personal Data For Free Stuff
Online Media Daily, Laurie Sullivan - Thursday, August 29, 2013
A startup named PINCHme has developed a way to collect personal da ...
- The Case For Small Data
MAD, Claudia Caplan - Thursday, August 29, 2013
Right now, Big Data is, well, big. But we shouldn't lose sig ...
- Big Mergers, Big Data: We Need to Be Smart About Both
Online Spin, Dave Morgan - Thursday, August 29, 2013
The announced merger between Omnicom and Publicis has sparked a very constructi ...
- Headway Digital Announces DSP/DMP Integration, Focuses On Latin America And US Hispanics
Real-Time Daily, Tyler Loechner - Thursday, August 29, 2013
Headway Digital, a global trading desk and one of the leading demand-si ...
- Facebook Provides List Of Government Data Requests
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 28, 2013
Facebook published a report Tuesday on its Web site with data ...
- Online Friends Can Help You Get Loans -- Or Not
The Social Graf, Erik Sass - Wednesday, August 28, 2013
During the footloose and fancy-free early days of social media, it w ...
- Trust The Numbers -- Or Your Gut?
Online Spin, Max Kalehoff - Tuesday, August 27, 2013
Buzzwords like "big data" and "data-driven marketing" could make you believe th ...
- 'The Time Is Now' For DMPs: Adobe, [x+1], BlueKai, Aggregate Knowledge Pegged As 'Leaders'
Real-Time Daily, Tyler Loechner - Thursday, August 22, 2013
Forrester released a Wave report on data management platforms (DMPs) yesterday, whi ...
- Crispin Porter + Bogusky's Soapbox Video Star
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 21, 2013
Ad executive Alex Bogusky began a crusade to bring manufacturing back ...
- The Social Data Behind Behavior
Data and Targeting Insider, Laurie Sullivan - Monday, August 19, 2013
Some might think Matt Wallaert is a software engineer, but he's actual ...
- Silos, Scale, Skills Are Bogging Down the Analytics March
Data and Targeting Insider, Steve Smith - Friday, August 16, 2013
Professionals are embracing the potential of customer analytics even as they strugg ...
- Republican Firm Deep Root, FourthWall Partner For Real-Time TV Viewing Data
Real-Time Daily, Tyler Loechner - Tuesday, August 13, 2013
Deep Root Analytics, a Republican analytics firm, has struck a partnership wi ...
- Optimizing The Message? That's Just Another Math Problem
Data and Targeting Insider, Steve Smith - Monday, August 12, 2013
Can math improve messaging? One company is throwing machine learning, natural langua ...
- PulsePoint Reaches Outside To Find Data Science Group Director
Real-Time Daily, Tyler Loechner - Thursday, August 8, 2013
PulsePoint has announced the hiring of Eswar Sivaraman as data science gro ...
- V12 Group Automates Customer Acquisitions Through Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 7, 2013
V12 Group officially rolls out Launchpad Wednesday, a hosted platform that automat ...
- The Connection Between Big Data And Sci-Fi
Around the Net in Real-Time, Tyler Loechner - Tuesday, August 6, 2013
Forbes today wrote an article titled: "Big Data: Is It Straight O ...
- Winning The Lotto: A Fresh Look At Segmentation
Marketing Daily, Jeriad Zoghby - Tuesday, August 6, 2013
In today's increasingly fragmented marketplace, being able to identify new market opportuniti ...
- Visible World Sheds Light On Targeted Ad Effectiveness, Study Based On Billions Could Boost Perception Of TV
MediaDailyNews, Joe Mandese - Tuesday, August 6, 2013
In a week that has begun with some troubling news for t ...
- Mona Yousry's Unique Background Stands Out Among Rubicon's 10 New Execs
Real-Time Daily, Tyler Loechner - Friday, August 2, 2013
The Rubicon Project this week announced 10 new additions to its seni ...
- Even Creatives Are Using Real-Time Data
RTBlog, Tyler Loechner - Friday, August 2, 2013
I had the chance to speak with PointRoll CEO Mario Diez t ...
- Enterprise Search Clarifies Reasons To Integrate Data Silos
SearchBlog, Laurie Sullivan - Friday, August 2, 2013
Forrester Research estimates that information within a large company grows at abo ...