- Search Data Drives Strategy, Wells Fargo Advisors CMO Says
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 28, 2014
Looking for a financial adviser could take months. Consumers take to sear ...
- Targeting, Discrimination And Envy
Data and Targeting Insider, Steve Smith - Tuesday, April 29, 2014
The White House is about to issue a preliminary report on t ...
- Data-Driven Marketing Is Here, But Finding Talent And Pooling Data Remain As Hurdles
RTBlog, Tyler Loechner - Friday, April 25, 2014
Marketing is embracing its data-driven future, says Forrester, and its people a ...
- Russia Wants Search Engine, Social Network Data To Stay On Russian Soil
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 24, 2014
The Russian parliament wants technology services like Google Gmail and Microsoft Sky ...
- The Power Of Meta
Search & Performance Insider, Gord Hotchkiss - Thursday, April 24, 2014
To the best of our knowledge, humans are the only species capab ...
- Persuading Searchers With Color
SearchBlog, Laurie Sullivan - Thursday, April 24, 2014
Do you know the taste of Thai tea? When unmixed the colo ...
- Smaato Says 'Automate More,' Gives Buyers 'Raw' Real-Time Data
RTBlog, Tyler Loechner - Monday, April 21, 2014
Included in the real-time-ification of media trading is a hunger for fast ...
- Salesforce Taps Datalogix For Offline Data
Real-Time Daily, Tyler Loechner - Thursday, April 17, 2014
Giving its clients additional data on consumer behavior both on and offlin ...
- WealthEngine Brings Big Data To Marketers Through BrightContext Acquisition
Real-Time Daily, Tyler Loechner - Thursday, April 17, 2014
WealthEngine this week announced its acquisition of BrightContext, a real-time analytics compan ...
- IBM, Kenshoo Partner To Support Search Bid Management
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 17, 2014
Kenshoo, known for predictive media optimization technology, said Thursday it will link- ...
- Big Data Is Like Sex
MAD, Larissa Faw - Wednesday, April 16, 2014
Now that we have your attention, that's how Duke University's Dan Arie ...
- Mindshare In Weather Data Pact
MAD, Steve McClellan - Wednesday, April 16, 2014
That's according to a 'Wall Street Journal' blog entry that reported t ...
- Microsoft's Nadella Heralds New "Data Culture"
Around the Net in Search Marketing, Gavin O'Malley - Wednesday, April 16, 2014
To thrive in today’s increasing trackable, testable, subdivisional digital world, Microsoft’s sti ...
- Blab Predicts With 70% Accuracy Trending Topics 72 Hours In Advance
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 16, 2014
The Seattle-based startup Blab wants to become the crystal ball of advertisin ...
- MoPub Gives Mobile Exchange Users Access To BlueKai's Data Well
Real-Time Daily, Tyler Loechner - Tuesday, April 15, 2014
In-app ads have risen to the top of a mobile marketer's to- ...
- 'Big Appetite' For Programmatic TV
Around the Net in Real-Time, Tyler Loechner - Monday, April 14, 2014
David Miller, VP of product management at Invision, told Beet.TV that ba ...
- Resonate Offers New Marketer Software Package
MAD, Steve McClellan - Monday, April 14, 2014
The new offering has a suite of enhanced market-positioning tools. The fi ...
- Users Trust Online Retailers With Data Privacy, Less Confidence With Advertisers, Marketers
MediaDailyNews, Laurie Sullivan - Monday, April 14, 2014
Online auctions, banking, social networks, and competitions are taking the brunt ...
- Smarter Ads Need Smarter Location Solutions
Mobile Marketing Daily, Ryan Golden - Thursday, April 10, 2014
What makes good native advertising stand out against other ads (or ev ...
- DPAA Taps Nielsen For Research To Aid Members
MediaDailyNews, Erik Sass - Tuesday, April 8, 2014
The Digital Place-Based Advertising Association is working with Nielsen to create t ...
- Jim Breyer Invests In Datalogix, Joins Board
Real-Time Daily, Tyler Loechner - Tuesday, April 8, 2014
Datalogix this week announced that Breyer Capital has made a "significant" investme ...
- How Google Conserves Energy
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 4, 2014
It takes energy to process data. Servers that process queries or conne ...
- Google Pays Italy For Privacy Breaches
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 4, 2014
Google's street view cars have breached Italy's privacy laws. It prompted t ...
- How Small Businesses Find Profit In Loyal Customers
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 2, 2014
Nurturing existing customers may seem like a lost art, especially for sma ...