- Google DoubleClick Search Releases Shopping Campaign Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 28, 2014
Google on Thursday released three reporting and optimization tools for retailers usi ...
- InMobi Brings Factual's Location Data To Mobile Ad Platform
Mobile Marketing Daily, Tyler Loechner - Wednesday, August 27, 2014
InMobi, a mobile ad platform, and Factual, a location-based data platform, ha ...
- NSA Search Engine Shares Data Across Government Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 26, 2014
The United States National Security Agency (NSA) has built an information-sharing databa ...
- Tribune Media Name New Head Of Digital Operations
Around the Net In Media, Gavin O'Malley - Tuesday, August 26, 2014
After about year on the job, former Yahoo exec Shashi Seth ...
- Bizible Secures $8 Million Funding Round
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 26, 2014
Bizible has secured $8 million in venture capital funding led by Sca ...
- The Demand Chain Is More Important Than The Supply Chain
MediaDailyNews, Mike Donahue - Tuesday, August 26, 2014
The demand chain is simplicity on steroids -identify the right message, deliv ...
- Consumers To Share Data From Wearable Devices For Discounts, Coupons
Mobile Marketing Daily, Erik Sass - Monday, August 25, 2014
A substantial number of consumers (40%) would be willing to share person ...
- Let Us Quantify You
Data and Targeting Insider, Steve Smith - Tuesday, August 26, 2014
There is tremendous opportunity for brands to help consumers quantify aspects ...
- Rentrak On Track To Gather Data From 26M Set-Top Box Homes
MediaDailyNews, Wayne Friedman - Friday, August 22, 2014
Growing TV-media measurement company Rentrak continues to add millions of TV set-t ...
- The Big Real Time Data Confusion
Online Media Daily Europe, Volker Ballueder - Monday, August 25, 2014
It is digital, computers for that matter, that can help us figu ...
- Nielsen Catalina, FourthWall Media Team For Set-Top Data
MediaDailyNews, Wayne Friedman - Monday, August 18, 2014
Looking to deliver more granular insights to CPG marketers, Nielsen Catalina Solutio ...
- Big Data: Everyone's Talking, But No One's Acting
Metrics Insider, Mike Peralta - Tuesday, August 19, 2014
Every brand, agency and vendor involved in marketing is talking about dat ...
- Turn, Marketo Partner, Mesh Marketing Automation And Big Data
Around the Net in Real-Time, Tyler Loechner - Thursday, August 14, 2014
Turn, a demand-side platform (DSP) with a data management platform, has partner ...
- T-Mobile To Slow Down Some Subscribers With 'Unlimited' Data
Online Media Daily, Wendy Davis - Thursday, August 14, 2014
Wireless carrier T-Mobile plans to slow down smartphone users on "unlimited" pla ...
- Why Cognitive Computing Is A Big Deal For Big Data
Search & Performance Insider, Gord Hotchkiss - Thursday, August 14, 2014
When IBM's Watson won against humans playing "Jeopardy," most of the wor ...
- Data Quality Challenges Run Deeper Than Marketers Think
Data and Targeting Insider, Laurie Sullivan - Tuesday, August 12, 2014
Some 93% of companies believe data is essential to their marketing succes ...
- FTC Commissioner: Fair Information Principles Could Hamper Big-Data Research
PolicyBlog, Wendy Davis - Wednesday, August 13, 2014
Privacy advocates have long urged officials to support "fair information practice principles ...
- Walmart's Winning Big Data Deal: What's WMX's Next Move?
Real-Time Daily, Ranjith Kumaran - Tuesday, August 12, 2014
With the Internet of Things (Everything) bearing down on retailers (and everyone ...
- Search Marketing Demonstrates How Data Supports Programmatic Premium Branding Campaigns In-House
SearchBlog, Laurie Sullivan - Monday, August 11, 2014
Programmatic ad buying began with search engine marketing. Data introduced programmatic audien ...
- Big Data Startup Adatao Nabs $13M
Around the Net in Real-Time, Gavin O'Malley - Friday, August 8, 2014
Big data startup Adatao just raised about $13 million in a Seri ...
- Retention Science Secures $7 Million To 'Nurture Interests' Through Data
MediaDailyNews, Laurie Sullivan - Thursday, August 7, 2014
Retention Science will announce Friday that it has secured $7 million ...
- DMA Says Big Data Doesn't Require Legislation
PolicyBlog, Wendy Davis - Friday, August 8, 2014
The White House recently issued a mixed report on "Big Data," stati ...
- BloomReach Powers Data Across Media, Devices To Personalize Web Site Content
Data and Targeting Insider, Laurie Sullivan - Thursday, August 7, 2014
Learning from the way consumers jump devices and media, BloomReach rolled o ...
- Automation Needed To 'Intelligently' Interpret Big Data
Around the Net in Real-Time, Tyler Loechner - Monday, August 4, 2014
A new report from PricewaterhouseCoopers says "that advertisers are increasingly looking ...
- Make Better Use Of Your Data
Around the Net in Real-Time, Tyler Loechner - Friday, August 1, 2014
VentureBeat has posted an article written by Matt Westover, general manager ...
- Why Big Marketing Data Does Not Help Marketing
Online Spin, Maarten Albarda - Monday, August 4, 2014
My law on big marketing data still stands as much today ...
- The Intersection Of Audience-Buying And Content
RTBlog, Tyler Loechner - Monday, August 4, 2014
A recent Madison & Wall report from Pivotal Research's Brian Wieser spel ...