Tag results for "books" for 2011
- Quality Is The Next Chapter For eBooks Now that eReaders are into double-digit penetration rates, publishers' attitudes towards t ...
- P&G Writes E-Book On Head-Scratching EtiquetteThe project was a logical next step for the brand, which hir ...
- Malcolm Gladwell Q&A: 'What, Me Famous?'Malcolm Gladwell, social trendmaker and observer and dead ringer for Mad Magazine ...
- How Hip-Hop Went CorporateIn The Tanning of America, celebrated ad exec Steve Stoute explains t ...
- The Marketer's Bookshelf: Digital Impact; Chatter Marketing; Killer Marketing Plans In "Digital Impact: The Two Secrets to Online Marketing Success" (Wiley), co-autho ...
- 'Dawn's Light: Digital Promo Targets 'Twilight' FansDigital movie ticket company Fandango says it has witnessed a eye-popping 5 ...
- 'Brandwashed': Self-Referential Expose Of Marketing Tactics How's this for a sales pitch: "From the bestselling author of Buyolo ...
- Privacy Questions Could Scuttle Barnes & Noble's Plan To Buy Borders Starting in 2005, Borders began amassing a database of more than ...
- Authors Guild Sues Universities Over Book Scans Google's 7-year-old book digitization project has now landed five universities in cou ...
- Amazon Looks At Library Service Amazon is reportedly close to launching a book rental service, which wou ...
- Jibjab Expands Into Children's Books The Spiridellis brothers, who run the e-card website JibJab, have launched ...
- Liberty Settles For Smaller Stake In Barnes & Noble Back in May, Liberty Media announced plans to acquire 70% ...
- Amazon Says Privacy Lawsuit Should Be DismissedAmazon is seeking dismissal of a privacy lawsuit alleging that it trick ...
- The Marketer's Bookshelf: Marketing to the New Majority; Speaking American; Power Moms It's hard to imagine there's a marketer anywhere who isn't already strategizi ...
- Ad Man Novelist Bites the HandPaul Malmont is having altogether too much boyish fun. He not on ...
- New Book On Auto Biz Tells All Bill Vlasic, the New York Times' Detroit Bureau writer who penned Tak ...
- Borders Crossing Into The HereafterMy 26-year-old daughter reacted nostalgically to the news yesterday that Borders w ...
- Is It Hot In Here (Or Is It Just Bob Lutz)?Can management get too book-smart for its own good? Bob Lutz asser ...
- Novel Spotlights Mad Ave. Race RelationsThe cover image of a silhouetted figure falling from a tall buildi ...
- Is Pottermore The Future Of Publishing?I, like much of the world, suspected that we hadn't heard t ...
- Do Ads Lack 'Heartland' Values? Paul Jankowski, a Nashville-based advertising consultant, has a new book on buildi ...
- Harry Potter Mounts The Digital Broomstick Talk about a Panglossian way to spin a shrewd business proposition: Publish ...
- Summer Reading List: Books About MediaJust in time for the beginning of summer, check out this li ...
- Hockey Superheroes Coming To An NBC ChannelGuardian Media Entertainment will join in an equity partnership with NBC Univers ...
- Yoplait, iStoryTime Give Away Free AppsSponsored apps are emerging as one of the more popular ad channe ...
- Video Lessons from T.S. EliotIf most of us remember anything at all about T.S. Eliot's gre ...
- Review: The Third ScreenI don't review books very often. In fact, I'm pretty sure t ...
- The Book Remains Open On Borders (And B&N)Everybody's playing catch-up to the Wall Street Journal's Mike Spector and Jeffr ...
- Chegg Brings Daily Deals To CampusTapping into the social-buying craze, Textbook rental powerhouse Chegg is launching i ...
- Dear Bev: As a frequent flyer, I'm curious if the sales execs that have been traversing the country have any travel advice they can share?Whether you're on the road pitching A&E's newest programs or selling NBC ...
