- When Negative Topics Take Over the Web
Online Media Daily, Mark Redgrave - Wednesday, December 30, 2009
Tiger Woods' story can be looked on as an example of negative-ton ...
- Brand Loyalty Dropped In Recession
Around the Net In Media, Fern Siegel - Wednesday, December 16, 2009
Consumers are defecting from iconic CPG brands in order to save mone ...
- Mille Bornes: Renault Renews, Expands Account With Publicis
MediaDailyNews, Joe Mandese - Wednesday, December 16, 2009
France's best-known automaker and advertising group, not surprisingly, announced a renewal ...
- Can Tim Armstrong Revive AOL's Ad Biz?
Online Media Daily, Laurie Sullivan - Wednesday, December 9, 2009
Time Warner cut AOL loose Wednesday. After a decade, the Internet pione ...
- Survey: Most CMOs To Boost Social Media Budgets In 2010 (And It Had Better Pay Off)
Online Media Daily, Mark Walsh - Wednesday, December 9, 2009
Nearly two-thirds of chief marketing officers plan to increase social media budge ...
- Alert! Facebook Pages Are Changing: Are You Ready?
Online Media Daily, Michael Lazerow - Tuesday, December 8, 2009
Marketers and agencies have overlooked the major changes that are coming ...
- The Lessons Of Oprah For Your Leadership Brand
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 3, 2009
"I don't know what the future holds," Oprah Winfrey told her busine ...
- Want Better Marketing? Make A Better Product
Online Media Daily, Adam Broitman - Thursday, December 3, 2009
If you listen closely to the partially unwelcome but incredibly prescient voi ...
- Do Sweatshop Scandals Really Damage Brands?
Around the Net In Brand Marketing, Thom Forbes - Monday, November 23, 2009
...
- AOL Runs From Running Man Identity: Becomes, Well, Everyman, Everything
Online Media Daily, Joe Mandese - Monday, November 23, 2009
AOL Sunday revealed the new brand identity it will begin using De ...
- Marketers Sink Teeth Into 'New Moon'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 18, 2009
...
- Star Power: Celeb Endorsements Click With Younger Demos
MediaDailyNews, Wayne Friedman - Tuesday, November 17, 2009
Young consumers, 18-34, are moved more than others to buy products wi ...
- On A Mission: P&G, Wal-Mart, Unilever, General Mills
Around the Net In Brand Marketing, Thom Forbes - Monday, November 16, 2009
Jack Neff reports that the recent Association of National Advertisers meeting ...
- Your Brand Must Have A Clearly Delineated Purpose
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 12, 2009
Your brand can't just make promises, writes Allen Adamson, it has g ...
- IAB, Bain Unveil 'Roadmap' For Building Brands Online: Report Addresses Industry's Dysfunctions
Online Media Daily, Joe Mandese - Thursday, November 12, 2009
Last year, the Interactive Advertising Bureau and Bain & Co. released t ...
- She Has A Certain Paradessence About Her, Wouldn't You Agree?
Around the Net In Brand Marketing, Thom Forbes - Monday, November 9, 2009
Well, if you're like me, you've got to find out what paradessen ...
- Brand Velocity And Your Business Model
Online Spin, Kendall Allen - Monday, November 9, 2009
We often affirm the necessity of thoughtful consumer brand marketing that conve ...
- Starbucks Reverses Long-Held Policy, Heads For Subway
Around the Net In Brand Marketing, Thom Forbes - Friday, November 6, 2009
Starbucks' Seattle's Best Coffee brand will be in 9,000 Subway stores ...
- Chevy To Get Post-Crisis Marketing Boost
Around the Net In Brand Marketing, Thom Forbes - Friday, November 6, 2009
...
- Applebee's, Golden Corral, M&S Salute Vets With Free Food
Around the Net In Brand Marketing, Thom Forbes - Friday, November 6, 2009
...
- Izod, Indy Racing League Sign Long-Term Deal
Around the Net In Brand Marketing, Thom Forbes - Friday, November 6, 2009
...
- Target Unveils 'Snackable' Videos For The Holidays
Around the Net In Brand Marketing, Thom Forbes - Friday, November 6, 2009
Video clips running 15-20 seconds on the Target Web site offer lightheart ...
- DM Tip of the Week: Get Potential Customers To Dial YOU
Around the Net In Brand Marketing, Thom Forbes - Friday, November 6, 2009
In an article titled "How To Take Your Business To The Ne ...
- Study Suggests DTC Drug Ads Don't Work Well; Others Dissent
Around the Net In Brand Marketing, Thom Forbes - Friday, November 6, 2009
Market research firm Verilogue listened to 12,500 conversations between patients and physicia ...
- Online Price War Moves To DVDs; 200 Waldenbooks Will Close
Around the Net In Brand Marketing, Thom Forbes - Friday, November 6, 2009
The holiday price war moved to another front yesterday when Wal-Mart c ...
- A Few Stitches In Time Nets Customer Satisfaction At McDonald's
Around the Net In Brand Marketing, Thom Forbes - Friday, November 6, 2009
Courtney Dentch visits McDonald's test kitchen in an unmarked Illinois warehouse ...
- The Decade Belongs To Steve Jobs
Around the Net In Brand Marketing, Thom Forbes - Friday, November 6, 2009
The "decade" of Steve Jobs actually began in 1997, when he return ...
- Toyota Pulls Out Of Formula One; Others May Be On Its Tail
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 4, 2009
Mark Meadows' blog on Reuters has a picture of Toyota team princip ...
- Colbert To The Rescue: Can He Save U.S. Speedskating?
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 4, 2009
What Formula One really needs, perhaps, is the support of a h ...
- AT&T Sues Verizon Over White Space In TV Spots
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 4, 2009
AT&T is suing Verizon in a federal district court in Georgia ov ...