- How Digital Footprints Are More Telling Than Big Data: 5 Tips
SearchBlog, Laurie Sullivan - Thursday, May 8, 2014
Getting personal with consumers online requires brands to know their existing a ...
- Progressive Reaches Out To Millennials With 'Babyman'
Marketing Daily, Tanya Gazdik - Wednesday, May 7, 2014
"This ad is different than anything people have seen from us befor ...
- Make The Little Things Easy: Brands As Concierge
Mobile Insider, Steve Smith - Wednesday, May 7, 2014
Duane Reade is following a modest but smart goal in its 2 ...
- Rocket Fuel Makes Bid For Branding, Inks Video Deals With LiveRail, SpotXchange, Tremor
RTBlog, Tyler Loechner - Wednesday, May 7, 2014
Rocket Fuel on Tuesday announced it has partnered with three major onli ...
- Purina Enlists Jordana Brewster For 'Paw It Forward'
Marketing Daily, Tanya Gazdik - Monday, May 5, 2014
Nestle Purina has signed actress Jordana Brewster to help launch its "P ...
- MMA Names Dunkin' Brands Costello As Chair
MoBlog, Mark Walsh - Tuesday, May 6, 2014
The Mobile Marketing Association wants to put the emphasis back on t ...
- Facebook To Roll Out New Video Metrics
Social Media & Marketing Daily, Mark Walsh - Monday, May 5, 2014
Facebook on Monday announced new metrics for videos (paid and organic) upload ...
- Bud Light Partners With Keep America Beautiful
Marketing Daily, Tanya Gazdik - Sunday, May 4, 2014
Bud Light is partnering with Keep America Beautiful to launch a progr ...
- What Does the Facebook Algorithm Change Mean For Your Brand?
Social Media & Marketing Daily, Megan Eskensasi, Casey Savio - Monday, May 5, 2014
Facebook is compelling brands to shift their mentality entirely. Now that f ...
- Leveraging Disruption In The Media Industry
MAD, Janet Balis - Thursday, May 1, 2014
Instead of being threatened by consumer openness to multiple content sources, med ...
- PayPal Launches Campaign, Refreshed Logo
Marketing Daily, Tanya Gazdik - Friday, May 2, 2014
"It celebrates the moments that make our life just that little b ...
- Digitas/LBi Brings BuzzFeed In-House, Gains Access To Epic Digital
MediaDailyNews, Gavin O'Malley - Thursday, May 1, 2014
Betting on branded "listicles," themed questionnaires and similarly shareable native ad format ...
- Is Paid Media at the Core of Social (or is it the Other Way Around)?
Social Media & Marketing Daily, Jim Anderson - Friday, May 2, 2014
The first step is to start optimizing posts instead of scheduling th ...
- Miller Lite's Throwback Packaging Resonates
Marketing Daily, Tanya Gazdik - Thursday, May 1, 2014
"We often romanticize the past, and certain images can trigger memories fr ...