- Mullen, SapientNitro, Applause Win Big At Annual MITX Awards
Bay State Blog, Val Brickates Kennedy - Friday, May 30, 2014
Mullen, SapientNitro and Applause were the big winners at the 18th annu ...
- Owning Imagination: The Disney Master Class In Branding
Online Spin, Cory Treffiletti - Wednesday, May 28, 2014
Last year I wrote about the Brooklyn Nets and the master cla ...
- Americans Ready For A Vacation
Marketing Daily, Tanya Gazdik - Monday, May 26, 2014
Travel marketers take note: Americans are tired of worrying about the recessi ...
- It's About The Work: MMA 'Hub' Features 450 Case Studies
MoBlog, Steve Smith - Tuesday, May 27, 2014
The launch of the very useful MMA Case Study Hub reminds ...
- Taco Bell's Social Campaign Uses Twitter, Reddit To Attract Participants
Social Media & Marketing Daily, Gavin O'Malley - Friday, May 23, 2014
Playing hard to get, Taco Bell made people hunt for its n ...
- Soft Pedal: How Brands Are Helping Pro Cycling Win Its Own Race
MediaPost Weekend, Wayne Friedman - Saturday, May 24, 2014
PASADENA, Calif. -- Amid the mainly cycling-related booths surrounding the perimeter ...
- Sapporo Launches First U.S. TV Campaign
Marketing Daily, Tanya Gazdik - Friday, May 23, 2014
Sapporo beer is launching a $2 million integrated campaign which includes t ...
- Social Is The Future Of Native
Social Media & Marketing Daily, Augustine Fou - Friday, May 23, 2014
OMMA Social in NYC kicked off with a question about the decli ...
- New Belgium Plays Up Bike Connection
Marketing Daily, Tanya Gazdik - Wednesday, May 21, 2014
"I met the Chopaderos (outlaw bike club) at the San Diego To ...
- ANA To 'Acquire' Brand Activation Association
MediaDailyNews, Tyler Loechner - Thursday, May 22, 2014
The Association of National Advertisers (ANA) on Thursday announced it plans ...
- Mobility, Brand Humility, And A New Customer Relationship
MoBlog, Steve Smith - Thursday, May 22, 2014
Mobility is finally making good on its real transformative promise. Watching h ...
- Google Replaces Apple As World's Most Valuable Brand
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 21, 2014
Google has taken a bite out of Apple to become the world ...
- Aflac Duck Joins With HGTV Star
Marketing Daily, Tanya Gazdik - Tuesday, May 20, 2014
The Aflac duck is joining forces with HGTV celebrity licensed contractor Sco ...
- Nearly $18B In Digital Ad Budgets Forecast To Be Earmarked For Mobile
Mobile Marketing Daily, Mark Walsh - Tuesday, May 20, 2014
Just over one-third of the $50 billion in projected U.S. digital ...
- SMS & Delivering the Wrong Message
MobileShopTalk, Chuck Martin - Tuesday, May 20, 2014
Consumers may be getting the message but many don't want them. N ...
- Marketers To Spend $20.5B On Branding
SearchBlog, Laurie Sullivan - Tuesday, May 20, 2014
Search trends, keyword patterns and data points have cultural nuances and consum ...
- Bridgestone Targets Women, Mothers, Safety-Conscious
Marketing Daily, Tanya Gazdik - Monday, May 19, 2014
Bridgestone Americas is using a well-known actress to target women, mothers a ...
- Univision Unveils New Cable, Digital Shows at Upfront
MediaDailyNews, Erik Sass - Thursday, May 15, 2014
With more marketers focusing on U.S. Hispanics, Univision's upfront presentation this we ...
- Omelet, Healthy Concepts, Hatch Organic Food Brand Betsy's Best
MAD, Larissa Faw - Wednesday, May 14, 2014
Omelet, the LA-based agency, is contributing capital and strategic branding and marketi ...
- Coldwell Banker Videos Feature MLB Homes
Marketing Daily, Tanya Gazdik - Thursday, May 15, 2014
Baseball legends CC Sabathia, Adam Jones, Johnny Damon and Steve Garvey ha ...
- TNT Focuses On New Drama, Brand Push
MediaDailyNews, Wayne Friedman - Wednesday, May 14, 2014
TNT's new prime-time programming -- heavy on drama -- will get so ...
- Harvey Gives Fashion Industry A Tech Forum To Bridge Gaps
SearchBlog, Laurie Sullivan - Wednesday, May 14, 2014
The fashion industry keeps losing talent to technology companies. The departure ...
- Marketers More Social than Ordinary Folks
The Social Graf, Erik Sass - Tuesday, May 13, 2014
One of the amusing ironies of marketing and advertising is the w ...
- Snuggle In Branded Integration Deal With Meredith
MAD, Larissa Faw - Friday, May 9, 2014
The deal will help kick off the brand's nationwide launch of Snugg ...
- Trump Las Vegas Enlists 'World's Cutest Dog'
Marketing Daily, Tanya Gazdik - Monday, May 12, 2014
Trump International Hotel Las Vegas is partnering with Boo, a Pomeranian w ...
- Visit California Partners With 'Entertainment Tonight'
Marketing Daily, Tanya Gazdik - Friday, May 9, 2014
The Visit California tourism effort partnered with the "Entertainment Tonight" TV sh ...
- Dove's Bremner Discusses 'Beauty,' Brand Options For Social
Social Media & Marketing Daily, Gavin O'Malley - Friday, May 9, 2014
Dove has been sending filtered photos of handwritten notes to individual fa ...
- London City Airport Gets A Tech Hub Makeover By Bloomberg
Around the Net In MAD London, Sean Hargrave - Thursday, May 8, 2014
Bloomberg has unveiled its biggest brand initiative to date -- a te ...
- A New Blueprint From Omnicom's Beanstalk
MAD, Steve McClellan - Wednesday, May 7, 2014
The branding firm, part of Omnicom's Diversified Agency Services, is launching ...
- La-Z-Boy, Brooke Shields Show 'Urban Attitudes'
Marketing Daily, Tanya Gazdik - Thursday, May 8, 2014
La-Z-Boy is launching an integrated ad campaign featuring actress Brooke Shields f ...