Bud Light is partnering with Keep America Beautiful to launch a program that will engage consumers nationwide in community projects.
The "Do Good. Have Fun." events kick off with the several cleanup projects across the country in early May. Consumers 21 years of age or older can sign up for projects in their local community by visiting Upforwhatever.com.
The events run through September and currently include 28 cities from Hartford, Conn. to Miami to Oakland, Calif.
Many efforts include park restorations, such as the event June 28 from 8:30 a.m. to 2:30 p.m. at a Detroit park where volunteers will be restoring baseball diamonds and tennis courts and painting benches and tables.
"We know that Bud Light drinkers are always up for whatever, so we saw an opportunity to create fun times that benefit our communities," said Rob McCarthy, vice president, Bud Light, in a release. "Through ‘Keep America Beautiful’ and its nationwide network of affiliates, our consumers and employees can help make a difference in their communities."
Keep America Beautiful is the nation's leading nonprofit that brings people together to build and sustain vibrant communities. With its national network of community-based affiliates, KAB works with millions of volunteers who take action in their communities to transform public spaces into beautiful places.
"We always make volunteering to improve our communities fun, but Bud Light is helping to us to share that message with more people than ever before," said Jennifer M. Jehn, president and CEO of Keep America Beautiful, in a release. "It's through partnerships like these that we're able to continue bringing people together to do good for our communities."
Keep America Beautiful is the nation's leading nonprofit that brings people together to build and sustain communities. With a national network of community-based affiliates, the group works with millions of volunteers who take action in their communities to transform public spaces into beautiful places.