- Using Mobile To Sponsor Moments: Toshiba App-Casts New Year's Eve
Mobile Insider, Steve Smith - Thursday, December 27, 2012
In a multi-screen era where marketers must track user 'journeys,' brands ne ...
- Aggressive Marketing Spending on Branded Content
Research Brief, Jack Loechner - Thursday, December 27, 2012
According to a new survey, "The Spending Study: A Look at H ...
- Companies Still Lack Content Marketing Skills
Marketing Daily, Tanya Gazdik - Tuesday, December 18, 2012
There is still opportunity for companies to improve their content marketing strategi ...
- NBA Launches First 'Hoop Troop' Ad
Marketing Daily, Karl Greenberg - Tuesday, December 18, 2012
The NBA is launching the first spot of its "NBA Hoop Troop ...
- How Bikram Yoga's Universal Concept Supports Search To Develop Content Marketing
SearchBlog, Laurie Sullivan - Monday, December 17, 2012
If a site visitor isn't a regular customer, who are they a ...
- Too Much Content Marketing
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 12, 2012
With every brand doing content marketing, have we saturated the market wi ...
- Brands Yet To Fully Mobilize On Facebook
Online Media Daily, Mark Walsh - Wednesday, December 12, 2012
Ad campaigns don't always extend seamlessly to handheld devices. The transition c ...
- Google, Amazon Catch Content
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 5, 2012
Apple got it correct when it launched iTunes (content) to drive sal ...
- Effective Content Marketing
Research Brief, Jack Loechner - Wednesday, December 5, 2012
According to new research from Marketing Profs and the Content Marketing Institut ...
- OneSpot Helps Promote Branded Content
Online Media Daily, Erik Sass - Tuesday, December 4, 2012
OneSpot is launching a new service that uses native advertising to dri ...
- Kenshoo, Shoutlet Deal Underscores Rise In Search, Social, Content
SearchBlog, Laurie Sullivan - Tuesday, December 4, 2012
Kenshoo and Shoutlet have inked a partnership that integrates paid, owned a ...