- Klout Score Becomes Trigger For Twitter Tweets In Broadcast Television, Paid Media
Online Media Daily, Laurie Sullivan - Wednesday, October 30, 2013
Mass Relevance and Klout have formed a partnership allowing broadcast networks ...
- Study: Branded Content Aids Conversion
Around the Net In Media, Phyllis Fine - Tuesday, October 22, 2013
Branded content can definitely help raise conversion rates, according to a rece ...
- Empathy And Authenticity In B2B Content Marketing
Content Marketing Insider, Derek Gordon - Friday, October 18, 2013
It can be hard for B2B marketers to connect with target audienc ...
- Prices On Paid-Search Ads Fall, But Google Still Profits
SearchBlog, Laurie Sullivan - Friday, October 18, 2013
A decline in the aggregated cost per click for paid-search ads ...
- NewsCred Delivers Real-Time Branding with Real-Time Content
Programmatic Insider, Skip Brand - Tuesday, October 15, 2013
If content marketing is the biggest trend of the year, NewsCred ...
- Permission Me: Search Engines Pull From Content Management Repositories
SearchBlog, Laurie Sullivan - Tuesday, October 15, 2013
Imagine a world where search engines pull videos, images, text and mo ...
- Google's New Terms Of Service Uses Shared Endorsements In Display Ads
Online Media Daily, Laurie Sullivan - Friday, October 11, 2013
Google's update to its Terms of Service will enable the company ...
- GroupM Entertainment, SpinMedia In Content Partnership
MAD, Steve McClellan - Wednesday, October 9, 2013
WPP's GroupM Entertainment and SpinMedia have struck a deal to jointly crea ...
- Land Rover Goes On Digital Adventures
Marketing Daily, Karl Greenberg - Monday, October 7, 2013
Land Rover is heading into the wild to promote its Range Rov ...
- Content Marketing: Five Ways To Keep Feeding The Beast
Content Marketing Insider, Santi Subotovsky - Friday, October 4, 2013
Modern CMOs cultivate a blend of digital media, including emails, blogs, tweet ...
- Millward Brown Competitive Intelligence Ups Conversion Rates
Online Media Daily, Laurie Sullivan - Thursday, October 3, 2013
Some call it spying; others call it competitive intelligence. With more th ...
- Horizon Media In New Branded Content Venture
MAD, Steve McClellan - Thursday, October 3, 2013
The New York-based independent media shop is partnering with programming and marketi ...