Horizon Media In New Branded Content Venture
Horizon Media is teaming with programming and marketing veteran Robert Friedman on a new joint venture to develop branded content across an array of media platforms, including TV, film, live events and digital, the partners confirmed Thursday.
The new venture, called Bungalow Horizon, will headed by Friedman as CEO. Friedman’s own new company, Bungalow Media + Entertainment, and Horizon Media are the venture’s owners. Friedman and Bungalow Horizon will be based at Horizon’s New York headquarters.
“The content creation arena has experienced tremendous growth and is a critical component of almost every major communications campaign today,” said Bill Koenigsberg, founder, president and CEO of Horizon Media. “Bungalow Horizon further expands our creative and content capabilities and will enable us to develop more rewarding consumer content opportunities for our clients.”
Friedman was most recently President of Media and Entertainment at @radical.media, a Fremantle Media Company, producing assets including “Bon Jovi: When We Were Beautiful,” which premiered at the Tribeca Film Festival and Paul Simon’s “Under African Skies,” on the Showtime Network.
Earlier he launched New Line Cinema’s Television unit as president and was co-chair of Worldwide Marketing & Distribution for New Line Cinema.
“The new landscape requires a new kind of partnership to connect brands with audiences,” Friedman said.
The addition of Bungalow Horizon will complement the agency’s existing digital creative content services provided by its Treehouse division, which launched in 2012.