• by Steve McClellan  @mp_mcclellan, October 9, 2013

WPP’s GroupM Entertainment and SpinMedia have struck a deal to jointly create and own a new video series hosted by celebrity stylist and America’s Next Top Model creative director and judge Johnny Wujek.

The series, titled Stylist On Set, will target 18- to-34-year-olds and is set to premiere early next year across SpinMedia’s collection of Web sites, including Wujek’s personal site, Johnnywujek.com, which launches this month on the SpinMedia platform.

The new series will offer people across the country the opportunity to have Wujek travel to their hometown to help solve their personal style dilemmas. Wujek will offer counsel on fashion issues and tips for building self-confidence.

Under the terms of the deal, GroupM Entertainment and SpinMedia will share executive producer credit and ownership of the series, including syndication rights. Clients of both partners get “early-stage” advertising sponsorship opportunities in the series.   

GroupM Entertainment Global CEO Peter Tortorici described Wujek as a “a great talent -- and this show represents a great opportunity to introduce engaging content into the media marketplace.”

Dale Strang, CEO SpinMedia, said the company is “all about great content marketing solutions -- those that are engaging for our audience, scalable, contextual and supported by data.”

SpinMedia, home to other celebrity sites including KimKardashian.com and LindsayLohan.com among others, claims to reach 30 million “fans and influencers” daily with its group of 46 pop culture and music digital brands. Those brands include SPIN, VIBE, Celebuzz, The Frisky and Go Fug Yourself.