- First Global Brand Campaign Launches 'Meet Me At Starbucks'
Around the Net In MAD London, Sean Hargrave - Tuesday, September 30, 2014
Starbucks is launching its first global brand campaign to highlight the go ...
- Comparethemarket Says Facebook Premium Video Ad Campaign Successful
Around the Net In MAD London, Sean Hargrave - Monday, September 29, 2014
Facebook's first UK Premium Video advertiser Comparethemarket.com has said it is prepar ...
- MailOnline Pitches Native At GBP65k for 450k Views
Around the Net In MAD London, Sean Hargrave - Friday, September 26, 2014
US Head of Operations John Steinberg is, according to the Financial Time ...
- TheStreet Taps MediaVoice For BrandView Sponsored Content
Social Media & Marketing Daily, Gavin O'Malley - Thursday, September 25, 2014
Pursuing its own native path, TheStreet, Inc. has enlisted Polar's MediaVoice ...
- Bloggers Balance Work With 10 Hours Writing Per Week - 9 in 10 Host Sponsored Content
Around the Net In MAD London, Sean Hargrave - Thursday, September 25, 2014
Over half of bloggers spend over 10 hours a week creating conte ...
- Rethinking Viral Video
Video Insider, Mallory Russell - Thursday, September 25, 2014
For many years, brands have gone to great lengths to ensure th ...
- Chrysler Taps Google Maps, Taking Marketing Funnel To Manufacturing Plant
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 23, 2014
Video content provides brands with storytelling opportunities that allow consumers to discov ...
- 78% Will Switch To Amazon If Let Down By Brand's Own Site
Around the Net In MAD London, Sean Hargrave - Tuesday, September 23, 2014
It is vital for brands to allow consumers to buy direct, accordi ...
- Blogger Research Says They Like Brand Content -- And Payment!
Around the Net In MAD London, Sean Hargrave - Tuesday, September 23, 2014
Just 7 percent of bloggers don't like to be contacted by brand ...
- Will Native Advertising Kill Blogging's Young Dream?
London Blog, Sean Hargrave - Tuesday, September 23, 2014
It's a touchy subject, but new research shows bloggers are 50:50 ...
- News UK Forms Native Advertising Division
Around the Net In MAD London, Sean Hargrave - Friday, September 19, 2014
News UK is opening up a new way for brands to conne ...
- Rise Of "Brand Journalism" Makes Native Advertising Seem Quaint By Comparison
Around the Net In Media, Gavin O'Malley - Friday, September 19, 2014
Who’s needs native advertising? Rather than pander to newspapers and their fus ...
- Video Content Holds Consumers' Attention Span Longer
SearchBlog, Laurie Sullivan - Friday, September 19, 2014
Visual content usually guides purchase decisions, especially video. It also prompts search ...
- Tribune Publishing Partners With Contend For Native Advertising Deal
MediaDailyNews, Larissa Faw - Wednesday, September 17, 2014
Tribune Publishing Company -- whose portfolio includes 10 daily titles, more th ...
- Volkswagen's Latest Video Ushers In Future of Branded Content
Video Insider, Mallory Russell - Thursday, September 18, 2014
There's something new and fresh about "The Way-Too-Helpful Neighbor," a video fr ...
- Converse Use AdBlock Technology To Replace Other Brands' Messages With Its Content
Around the Net In MAD London, Sean Hargrave - Wednesday, September 17, 2014
Nike-owned trainers brand Converse has created a browser extension that uses adblo ...
- Will Twitter Do A Facebook? The One Question Brand Marketers Need Answered
London Blog, Sean Hargrave - Monday, September 8, 2014
Twitter has dropped another hint that an algorithm might be applied ...
- Content's Growing Pains Look A Lot Like Social Media Marketing's
SearchBlog, Laurie Sullivan - Monday, September 8, 2014
Tracking and analyzing content marketing performance looks a lot like the tria ...
- Most Viral NFL Players In Branded Video Get Ready to Kick Off Season
Video Insider, Mallory Russell - Thursday, September 4, 2014
The NFL regular season kicks off this week with a game betwe ...
- About.com Rebrands Identity, Uses Data To Build Out Ad Targeting Platform
MediaDailyNews, Laurie Sullivan - Tuesday, September 2, 2014
About.com began operating under a new brand identity and site redesign Tuesda ...