• The Drum, Thursday, September 25, 2014 7:03 AM

Over half of bloggers spend over 10 hours a week creating content despite only a tenth managing to do so as a living according to research from digital marketing firm Tamar. The report found that 86 per cent of bloggers create content alongside a full-time career. On sponsorship opportunities, bloggers were most annoyed by how agencies approach them, especially when it was obvious the PR professional had never read the blog. Nonetheless, nine out of ten bloggers questioned said they hosted sponsored content.

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