- Five Best Branded-Entertainment Deals Of 2009
Around the Net In Brand Marketing, Thom Forbes - Monday, December 28, 2009
Topping the list is the movie "Up In The Air," featuring Geor ...
- Downhill 'Truth': Audi Sponsors U.S. Ski Team Doc
Marketing Daily, David Goetzl - Tuesday, December 1, 2009
In late January, the automaker will air a documentary about the U. ...
- ConAgra Sponsors Yahoo TV Clips Program
Marketing Daily, Karlene Lukovitz - Tuesday, November 17, 2009
The new partnership is the first that ConAgra has developed "with ...
- Just An Online Minute... WebbyConnect Busts Out The Rubber Chicken, Serenity Now!
Just An Online Minute, Kelly Samardak - Thursday, November 12, 2009
I think my toes have formed into one giant toe, squashed togeth ...
- Why Online Branded Entertainment Should Study Soap Operas
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 28, 2009
Sam Ford, who is a research affiliate with MIT's Convergence Culture Consorti ...
- Yahoo, GroupM Partner On Original Content
Online Media Daily, Mark Walsh - Wednesday, October 21, 2009
Continuing to ramp up original programming, Yahoo Wednesday announced a deal wi ...
- Hallmark Movie Channel Widens Distribution, Adds 'hoops&yoyo' Special
MediaDailyNews, - Monday, October 19, 2009
Hallmark Movie Channel has secured distribution in the top 30 TV marke ...
- NYC & Co, Warner Bros. Go 'Wild'
MediaDailyNews, - Tuesday, October 13, 2009
NYC & Company is partnering with Warner Brothers Pictures to market t ...
- ITV, Mattel Strike Production Deal
MediaDailyNews, - Tuesday, October 6, 2009
ITV Studios and Mattel, a leading toy manufacturer, will develop several ...
- Publicis Launches Branded Entertainment Unit
MediaDailyNews, - Tuesday, October 6, 2009
Publicis Monday named Marcus Vinton partner, chief creative officer, and head ...
- 'Dexter' New App For iPhone, iPod Touch
MediaDailyNews, - Friday, September 25, 2009
Showtime's killer show "Dexter" is getting new life as "Dexter The Game ...
- Virgin, CW's 'Fly Girls' Take Off
Marketing Daily, Wayne Friedman - Thursday, September 24, 2009
Although the Virgin America brand is dominant and visible in the serie ...
- Virgin, CW's 'Fly Girls' Take Off
MediaDailyNews, Wayne Friedman - Wednesday, September 23, 2009
Moving further into the branded entertainment/reality TV show genre, The CW a ...
- Bad Brand Entertainment That Kills A TV Show? We're Waiting For Evidence
TV Watch, Wayne Friedman - Tuesday, September 15, 2009
When has product placement ever turned a viewer off? I can thi ...
- Plugging Away: The Long and Winding Road
Media Magazine, Richard Linnett - Tuesday, July 14, 2009
Has Madison Road finally reached a dead end? The much ballyhooed entertainme ...
- Do Branded Androids Dream of Branded Sheep?
Media Magazine, Erin DeJesus - Tuesday, July 14, 2009
Director Ridley Scott, whose 1982 film Blade Runner has no fewer th ...
- Mountain Dew, Paramount Team On Interactive Series
Marketing Daily, - Monday, August 10, 2009
Mountain Dew is collaborating with Paramount Digital Entertainment (PDE) on "Circle ...
- Social App Makers Turn to Virtual Goods, Branded Entertainment
Around the Net In Online Marketing, Ross Fadner - Tuesday, August 4, 2009
The global recession is forcing Internet startups to rethink their business model ...
- Former 'Ad Age,' 'Entertainment Weekly' Publisher Donaton To Lead Interpublic's Branded Entertainment
MediaDailyNews, Joe Mandese - Thursday, July 30, 2009
Interpublic has re-branded its branded entertainment operations, and it has tapped ...
- Donaton To Lead Mediabrand's 'Ensemble'
Online Media Daily, Gavin O'Malley - Thursday, July 30, 2009
IPG's Mediabrands unit has tapped Scott Donaton to head up its n ...
- Arkadium Unveils Enhancements for Brand Marketers
Online Media Daily, - Tuesday, July 21, 2009
Arkadium, provider of game solutions for the advergame and casual game market ...
- Syfy Goes Comic-Con Hard-Core
MediaDailyNews, Wayne Friedman - Friday, July 17, 2009
For entertainment marketers, Comic-Con is a key consumer marketing event. NBCU's Sy ...
- Food Network Signs 3 Sponsors for 'Next Iron Chef'
Around the Net In Media, Joan Voight - Thursday, June 18, 2009
The bad news: the upfront market has moved into its third we ...
- P&G Sells Soap Via Soap Operas All Over Again, But Online And In China
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 18, 2009
...
- CBS Looks To Make 'Undercover Boss' An Overt Hit
MediaDailyNews, David Goetzl - Wednesday, June 17, 2009
There were some tears. Chills ran up more than one spine. Clearl ...
- VivaKi Launches Next Phase Of 'Pool': 'Lane 2'
Online Media Daily, Gavin O'Malley - Tuesday, June 16, 2009
With a focus on short-form content, Publicis' VivaKi unit on Tuesday launch ...
- Lifetime Gives 'Army Wives' Mary Kay Treatment
MediaDailyNews, David Goetzl - Friday, June 5, 2009
Lifetime, counting on a strong summer to help reverse falling ratings, h ...
- NBC Taps Sundance Short Director Suited for Branded Content to a Nestea
Online Media Daily, Gavin O'Malley - Tuesday, June 2, 2009
In return for some exclusive brand exposure, Nestea is helping to finan ...
- Advertisers Launch Social Media Sites
Around the Net In Online Marketing, Ross Fadner - Monday, June 1, 2009
Advertisers have tried and many have failed to gain recognition for the ...
- Sprint Unveils "Now Network" Screensaver
Online Media Daily, - Thursday, May 28, 2009
As part of its ongoing "Now Network" campaign, Sprint has launched ...