- Why Online Branded Entertainment Should Study Soap Operas
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 28, 2009
Sam Ford, who is a research affiliate with MIT's Convergence Culture Consorti ...
- Yahoo, GroupM Partner On Original Content
Online Media Daily, Mark Walsh - Wednesday, October 21, 2009
Continuing to ramp up original programming, Yahoo Wednesday announced a deal wi ...
- Hallmark Movie Channel Widens Distribution, Adds 'hoops&yoyo' Special
MediaDailyNews, - Monday, October 19, 2009
Hallmark Movie Channel has secured distribution in the top 30 TV marke ...
- NYC & Co, Warner Bros. Go 'Wild'
MediaDailyNews, - Tuesday, October 13, 2009
NYC & Company is partnering with Warner Brothers Pictures to market t ...
- ITV, Mattel Strike Production Deal
MediaDailyNews, - Tuesday, October 6, 2009
ITV Studios and Mattel, a leading toy manufacturer, will develop several ...
- Publicis Launches Branded Entertainment Unit
MediaDailyNews, - Tuesday, October 6, 2009
Publicis Monday named Marcus Vinton partner, chief creative officer, and head ...