- Making Branding Pay
Media Magazine, John Nardone - Friday, December 4, 2009
Economic conditions being what they are, my agency partners have begun askin ...
- The Art of Seduction
Media Magazine, Jean Brandolini Lamb, JR Little - Friday, December 4, 2009
Our colleague set forth on what was to be a run-of-the-mill busine ...
- 10 Things Changing Marketing In 2010
Online Spin, Joe Marchese - Tuesday, December 22, 2009
With 2009 coming to a close, and this being my last po ...
- Hasbro To Create 'Sesame Street' Toys
MediaDailyNews, - Monday, December 7, 2009
Hasbro and Sesame Workshop, the nonprofit behind "Sesame Street," signed a 10-ye ...
- 'Rolling Stone' To Open Restaurant, Nightclub In Hollywood
MediaDailyNews, - Friday, December 4, 2009
Rolling Stone is extending its brand with a large-scale restaurant and nightcl ...
- In 2010, Develop Your WTF Strategy
Online Spin, Cory Treffiletti - Wednesday, December 2, 2009
Have you developed your core WTF strategy? Your WTF strategy refers ...
- Oodles Love Google, But Wouldn't Exactly Call It 'Fun'
SearchBlog, Laurie Sullivan - Thursday, November 19, 2009
Drum roll, please. Search engine Google topped Forrester Research's survey of consumer ...
- Dodge Cars To Target Lifestyles, Ram Becomes Sub-Brand
Marketing Daily, Karl Greenberg - Wednesday, November 4, 2009
Ralph Gilles -- formerly Chrysler's wunderkind designer and the force behind vehicl ...
- Lights, Cameras, TrueAction: Nick Pahade Directs Digital Agency Re-Branding Effort
Online Media Daily, Joe Mandese - Tuesday, November 3, 2009
GSI Interactive, the digital marketing services unit of GSI Commerce that Ni ...
- New Dish: Fine Living Rebranded As Cooking Channel
MediaDailyNews, David Goetzl - Thursday, October 8, 2009
Scripps Networks Interactive has had such success with Food Network that ...
- DPI Gets New Life With Rebranding
Marketing Daily, - Monday, September 21, 2009
DPI Inc., the maker of iLive iPod-compatible audio systems, is relaunching i ...
- Lowe's Pulls Plug On NASCAR Speedway Deal
Marketing Daily, - Monday, August 10, 2009
After more than a decade, Lowe's says it will not renew i ...
- Brand in Hand: Google Worth $100BN
Around the Net In Online Marketing, Gavin O'Malley - Thursday, August 6, 2009
What exactly is the Google brand worth? $100 billion And, while t ...
- Four Brand Opportunities on Facebook
Around the Net In Online Marketing, Ross Fadner - Tuesday, July 21, 2009
Many large brands are interested in growing their presence on Facebook. F ...
- The Top Ten Brands by Social Engagement
Around the Net In Online Marketing, Ross Fadner - Tuesday, July 21, 2009
...
- Facebook Adds Tool For Extending Brand Pages
Online Media Daily, - Wednesday, July 8, 2009
Facebook has released a new widget that lets brands share status updat ...
- Bada-Bing: WPP Teams With Microsoft To Research How Search Builds Brands
Online Media Daily, Joe Mandese - Wednesday, June 24, 2009
WPP Group this morning unveiled plans for a research initiative with Microso ...
- Report: Brands Not Ready for Domain Extensions
Around the Net In Online Marketing, Ross Fadner - Tuesday, June 9, 2009
A whopping two-thirds of businesses are unaware that they will be ab ...
- TV Elevates Brand Status and Quality With Young People
Research Brief, Jack Loechner - Wednesday, May 13, 2009
According to study results released by MTV Networks International, reported by MarketingChart ...
- The New Next: TV Channels the Internet
Media Magazine, Amber Finlay - Friday, May 1, 2009
Now that we can watch pretty much anything online, whenever we wan ...
- Protect Ya Rep Virtually, Boost Brand Value for Real
Online Media Daily, Laurie Sullivan - Friday, May 8, 2009
Companies that embrace brand reputation management best practices have a better publ ...
- Contact: Keeping a Low Profile
Media Magazine, - Friday, May 1, 2009
When i sat in on a research panel last year, someone sai ...
- Contact: Lapping It Up
Media Magazine, John Capone - Friday, May 1, 2009
Waterboarding might be too lenient (if satisfyingly appropriate) a punishment for Cra ...
- RAM: Flavor of the Month
OMMA Magazine, Catharine P. Taylor - Monday, June 1, 2009
Despite the usual hype this year around Super Bowl ads, one ...