- Kenny Leads CBS Marketing
MediaDailyNews, David Goetzl - Thursday, December 16, 2010
Colleen Kenny has been promoted to vice president at the CBS Marketi ...
- Branded: 'Different'
Online Media Daily, George Simpson - Friday, December 17, 2010
When Cory Treffiletti tells me to "Listen up, because this is important ...
- In Praise Of Being 'Different'
Online Spin, Cory Treffiletti - Wednesday, December 15, 2010
Listen up, because this is important! This is a once-in-a-lifetime opportunity f ...
- Animation or Actors?
Research Brief, Jack Loechner - Friday, December 10, 2010
Advertisers are rolling out their holiday-themed ads, many of which are su ...
- Report: Retailers Wild For Facebook
Online Media Daily, Gavin O'Malley - Monday, November 15, 2010
Retailers are head-over-heels for Facebook, according to research from Media Logic. F ...
- Influencing Consumers When Their Purchase Intent Is At Its Peak
Performance Insider, Peter Berger - Friday, November 12, 2010
A world divided into brand and bulk advertising? After the hype a ...
- The Brands You Love -- No, Really Love
Mobile Insider, Steve Smith - Tuesday, October 26, 2010
still can't tell whether many of the branded apps I see ev ...
- DGFastChannel Rebrands As DG
MediaDailyNews, - Friday, October 22, 2010
DG FastChannel, a major provider of content management and distribution solutions f ...
- Mind the Gap
Notes from the Digital Frontier, Jessica - Wednesday, October 13, 2010
Gap, Inc. changed its logo. Then changed it back. Good thing, to ...
- Line Extensions Won't Work. Never Have. Never Will. Usually.
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 5, 2010
Al Ries has been saying this for decades: line extensions almost nev ...
- Creating the Need
Notes from the Digital Frontier, James - Sunday, September 12, 2010
I'm a Mac junkie. There, I said it. I own a 5 ...
- TVB Makeover: Org Gets New Logo, Tagline
MediaDailyNews, Wayne Friedman - Thursday, September 16, 2010
The Television Bureau of Advertising is getting a facelift -- a n ...
- TVB Or Not To TVB, Ad Bureau Answers The Question
MediaDailyNews, - Thursday, September 16, 2010
And it is, in fact, the TVB. After more than half ...
- Pepsi Bottlers Add Digital To Media Mix
Online Media Daily, Mark Walsh - Saturday, August 21, 2010
PepsiCo has gained widespread attention for its social media initiatives, including i ...
- About.com Looks To Communicate Relevance With Branding Campaign
Online Media Daily, Gavin O'Malley - Monday, July 19, 2010
In an effort to demonstrate its unique value to marketers, About.com ...
- Just An Online Minute... The RabbitSquirrel And A Stud Farm: The Story Of Chilean Tourism
Just An Online Minute, Kelly Samardak - Thursday, July 15, 2010
I have always been a sucker for packaging. If it's cute, colorfu ...
- Agency.com Strives To Make Sense, Becomes Signal To Noise
Online Media Daily, - Wednesday, July 14, 2010
Omnicom's Agency.com unit Tuesday relaunched under the new name Signal To Nois ...
- MTV Rebrands Tr3, Adds New Look
MediaDailyNews, David Goetzl - Monday, July 12, 2010
As it seeks to increase appeal among bilingual/bicultural young Hispanics, MTV T ...
- YuMe To Offer Brand Security Capabilities
Online Media Daily, Gavin O'Malley - Monday, June 21, 2010
Video ad network YuMe on Monday is expected to unveil a s ...
- Celebrity Scandals Have Low Brand Impact
Research Brief, Jack Loechner - Friday, May 28, 2010
According to the findings of a new Adweek Media/Harris Poll of 2,1 ...
- Keeping It Real
Marketing Daily, Matthew Huss - Thursday, May 20, 2010
What can an organization do to build a strong brand that connec ...
- Colasanti To COO, VSA
MediaDailyNews, - Tuesday, May 18, 2010
Branding firm VSA Partners named John Colasanti as partner/COO. ...
- Brand Loyalty Suffers During Recession
Research Brief, Jack Loechner - Wednesday, May 19, 2010
According to the recent results of a comScore study on brand loyal ...
- Branding South Africa: May The Best Team Win
Marketing Daily, Sarah Mahoney - Friday, May 14, 2010
The contest is drawing especially strong interest from the ex-pat community, soci ...
- Value Leads Store Brand Growth; Promotion Aids Brand Products
Research Brief, Jack Loechner - Wednesday, May 12, 2010
According to a Nielsen study among 21 European and North American countrie ...
- Digital Marketing And Venture Capital
Online Spin, Joe Marchese - Tuesday, May 4, 2010
Having raised millions in venture capital and worked with major brand advertise ...
- BP's Woes Illustrate Risk Of Green Branding
Marketing Daily, Sarah Mahoney - Friday, April 30, 2010
"Since the accident, BP has gone from being No. 1 in i ...
- Save Money. Live Better. Just Do It!
Research Brief, Jack Loechner - Monday, May 3, 2010
Normally, this column reports facts, figures and forecasts from published research fr ...
- Target Will Issue Its Own Credit Cards; Drops Visa
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 22, 2010
Target will stop issuing Visa Target cards next week and instead wi ...
- Branding Campaign 2D-Image Barcode Could Do It All
Online Media Daily, Laurie Sullivan - Wednesday, March 10, 2010
The global trade group GS1 has begun putting together a working gro ...