- Chrysler: Get Ready, 'Cause Here I Come!
Marketing Daily, Karl Greenberg - Thursday, September 27, 2012
The Auburn Hills, Mich.-based automaker is backing "Motown: The Musical" based ...
- Video Ads Go 'Native' With Sharethrough
Online Media Daily, Gavin O'Malley - Wednesday, September 26, 2012
Riding a wave of interest in "native" ad placements, Sharethrough just debut ...
- Mercedes-Benz Leads In YouGov Poll
Marketing Daily, Karl Greenberg - Tuesday, September 25, 2012
Mercedes-Benz is in the lead in perception among affluent car buyers w ...
- Hi, how are ya? Good to see you. I'd love to get your money.
Garfield at Large, Bob Garfield - Monday, September 24, 2012
At a time when brands have less ability to efficiently reach mass ...
- Penney Adding Disney Shops
Marketing Daily, Sarah Mahoney - Wednesday, September 19, 2012
JCPenney, in the midst of reinventing itself with a shops-within-the store strateg ...
- The Four-Screen Hierarchy Is A Reality
Show Daily, Gina Lovett - Tuesday, September 18, 2012
Dan Rosen, chief exec of WPP agency Joule, gives his keynote ...
- The Four-Screen Hierarchy Is A Reality
Show Daily, Gina Lovett - Tuesday, September 18, 2012
Dan Rosen, chief exec of WPP agency Joule, gives his keynote ...
- The Virtues Of Characters In Food Ads
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 17, 2012
Characters like Ronald McDonald, and Tony the Tiger inspire loyalty and tru ...
- The Cows Are Contented, The Customers Not So Much
Garfield at Large, Bob Garfield - Monday, September 17, 2012
As trust assumes an ever larger influence on purchasing decisions, brands ...
- One A Day Partners With Sheryl Crow On Hunger
Marketing Daily, Karl Greenberg - Monday, September 17, 2012
The One A Day Multivitamins, Feeding America and nine-time Grammy Award winn ...
- New Volkswagen Campaign Focuses On Consumer Content
Raw, Karl Greenberg - Monday, September 17, 2012
Volkswagen of America is getting social and political -- which might ...
- Experian: Camry Tops Sales In First half
Raw, Karl Greenberg - Tuesday, September 11, 2012
New sales data from Experian Automotive shows that midrange cars were t ...
- Audi Gets Jiggy With Snake Canyon
Marketing Daily, Karl Greenberg - Friday, September 7, 2012
Evel Knievel is back. Okay, no he isn't, but his famous Sna ...