Experian: Camry Tops Sales In First half
New sales data from Experian Automotive shows that midrange cars were the highest-selling vehicle segment in the first half of 2012. The analysis, based on new-vehicle registrations, also showed that the Toyota Camry topped the list of best-selling vehicles for the first half, with the Ford F-150 coming in a close second. In the first half of 2011, the F-150 was the best-selling vehicle, with the Camry coming in second.
Said Jeffrey Anderson, director of consulting and analytics for Experian Automotive. "Lower interest rates and dealer incentives have certainly been great
motivators for consumers in need of a new vehicle to purchase one. Additionally, higher gas prices and new model redesigns could be pushing consumers to look at small to midrange cars, instead of the
larger vehicle segments."
The complete top 10 best-selling vehicles for the first half of 2012 include: Toyota Camry, Ford F-150, Honda Civic, Nissan Altima, Honda Accord, Toyota Corolla, Honda CR-V, Chevrolet Silverado 1500, Ford Fusion and Chevrolet Malibu.
KARL GREENBERG
Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel marketing for “Marketing Daily.” Prior to this, he was the automotive editor at “Brandweek” magazine, where he covered marketing about companies making anything with a motor. He was also Internet ad technology reporter for the short-lived “Adweek IQ.” Karl started his career covering the petrochemical commodities market for “The Chemical Market Reporter.” In his other life, Karl is a humorist, playwright, musician, actor, and somewhat guilty fan of boxing. Reach him here.
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